It's halfway through 2022 and the digital marketing strategy you may have deployed at the start of the year may show you some strategies that work for your business and some that you will not carry forward to the next year. Digital marketing is a domain that will always evolve and there will always be newer things to learn and older things you no longer need to invest in.
social media has expanded its capabilities to be used as a marketing channel. Owning to users’ interest in visual aids, social media platforms brought in video-based marketing. Similarly, owing to eCommerce trends, social media brought in social selling.
Taking a well-structured, well-designed website as your foundation, let us look at what makes investing in it along with digital marketing so vital for the profitability of your business.
After Google’s constant updates throughout the first half of 2022, content marketers and SEO specialists have all gathered to figure out what really matters for web pages to rank. Up until now, what mattered most to Google was the number of page visits your website acquires, how much time visitors spend on your website and of course if the content aligns with the foundational E-A-T principle of Google.
YouTube challenges Spotify with their new in-app podcast option – Welcome to podcasting with Youtube!
Podcasts have gone beyond the realm of conventional apps because of their newfound interest and increased listenership amongst internet users. Influenced by this trend, YouTube has incorporated an in-app space for podcasts alone. The inclusion of “youtube podcasts” will enable podcasters to upload their audio files directly to YouTube.
Unlike other platforms, YouTube podcasts allow users to upload video and audio versions on their podcast page. The new page will have several navigational features like ‘Popular Episodes’, ‘Popular Podcast Creators’, ‘Recommended’, etc. Currently, the platform is only accessible to a subset of people living in the US. The news about YouTube’s new venture got users’ attention when its overview look got leaked early this year via a leaked pitch deck.
According to it, YouTube Podcasts will allow users to feed their episodes through RSS as YouTube provides the support system in the form of audio ads, analytics, and many more. After the platform went live, many popular YouTubers have started their own podcast space on YouTube and shared their podcasts through in-studio video clips. The timely move from the video search engine giant is a major move toward boosting engagement and growth.
Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.
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