Visibility is everything in business. That used to include spending money on a billboard and a flashing sign, but today it’s all about your web presence. Google reports that 97% of consumers look for local businesses online. If you’re a freelancer or single entrepreneur, you must have a strong web presence to stand out from the crowd.
However, what exactly is an online presence? How do you stand out from the crowd when there are so many small enterprises vying for customers’ attention?
This manual will explain the advantages of building an online brand for you and show you how to do it successfully.
What is a Presence Online?
Consider yourself your client for a second. Consider that you are looking for someone to perform some contract web design work. Dozens of businesses and independent contractors are advertising their services after a short Google search.
How simple is it for customers to contact your company in particular? That question’s response is entirely reliant on your web presence.
Defined Online Presence
You could believe that an improved online presence only requires a website. But this is just the beginning. It takes more than just being present online to establish a real presence. Online presence includes three main concepts:
In other words, having a presence online enables customers to not only find you but also understand more about your offerings and track record.
The technique of cultivating this online presence is known as online presence management. To keep up strong brand awareness and a good online reputation, you’ll need to consistently focus on your online presence.
Advantages of a Robust Internet Presence
The main advantage of having a good internet presence is that it makes you more accessible to potential customers. Finding yourself at the top of your clients’ search results increases your revenue, allowing you to grow your primary business.
You can benefit from a strong online presence in other ways as well:
- establishes your company’s legitimacy
- enhances your online reputation and aids in the relationship-building process with your clientele
- increases exposure across numerous channels and aids in conversions
- makes it possible to raise brand awareness
Whatever services you offer, having a strong online presence can help you connect with clients both present and future and expand your primary business.
10 Strategies to Boost Your Online Visibility
You likely already have a tonne on your plate if you’re like other business owners.
According to recent digital marketing trends analysis, LinkedIn states that 47% of small firms manage their own marketing. There is just no digital marketing department to rely on for freelancers and solopreneurs, thus the responsibility falls on you.
Not to worry. Some of the most effective methods for managing your internet presence don’t cost a lot of money or even a lot of time. However, If it does become stressful, we suggest that you partner up with a digital marketing agency for assistance!
The following ten strategies can help you develop your brand awareness and online presence in 2022:
Build a Website
Create your website first. Even though it might seem clear, 28% of small businesses don’t even have their own websites.
Therefore, you freelancers are included. By having a dedicated website, you can make it simpler for clients to find you and increase the credibility of your freelancing work.
Concerning learning code, don’t worry. There are numerous website builders out there that can assist you in producing stunning, expert web sites in just a day or so. Ensure that your website is clear, simple to use, and has a solid web design across a variety of mobile devices.
A great tip is to incorporate client endorsements on your landing page. This inclusion can help you win more bids and gives prospective clients a better picture of your reputation and quality.
Continue to be Active on Social Media
You’ll need more than simply your website to develop genuine interactions with your customers. Nowadays, social media is the place to be if you want to meet people.
It is free to set up a profile or page on popular social networking sites, and if you make updates frequently, you’ll have a better chance of reaching more people than you would with only website traffic.
You’ll essentially receive endless free advertising when you provide material that your devoted consumers share with their own profiles. Maintaining an online presence, particularly on social media, will help you build connections with potential clients.Hire experienced social media marketing professionals to help you gain the results you are looking for!
According to the current social media marketing trends, clients who are engaged by firms on social media spend 19% more than the typical shopper.
Use Fresh Social Media Channels
Of course, not all social networking sites and their users are made equal. You must concentrate on the social media site that your target audience uses most often if you want to engage with them.
Naturally, Facebook affects almost everyone. However, if the bulk of your target market is younger, you might choose to use Instagram, as the majority of its users are under 30.
The majority of companies manage numerous social media profiles across various platforms, and they create a content schedule to assist them keep track of what they post when.
Sites like Hootsuite and Buffer provide free tools to assist you in scheduling posts in advance if that sounds overwhelming. By doing this, you may manage your social media accounts without detracting attention from the other aspects of your company.
There is typically less rivalry when using various social media platforms, which is one benefit. While Facebook is overrun with businesses and adverts, you may connect with a fresh audience by using Instagram or even LinkedIn.
Produce Pertinent Content
By producing content that your fans find fascinating, you may improve your social media profile. The content you create is a fantastic method to establish your brand and speak authoritatively about the field or area you are passionate about.
What precisely constitutes “effective content Marketing“? We would say that it is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
These are typical examples of web content:
- launching a blog
- Vlogs are blogs with videos.
- Electronic books and online flyers
Include a call-to-action whenever you create material (CTA). With this feature, you will now invite your readers to subscribe, get in touch with you, or use your services.
There is probably a content management system embedded into your website. If not, think about switching to a service with a content management system, like WordPress, for your website. This can even help you create a subscription list and keep track of things like blog posts.
Be Found by Important Search Engines
Make it simpler for customers to locate you when they conduct an online search for your company. The art of leveraging keywords in your website content to appear at the top of search engine results pages is known as search engine optimization (SEO). partner up with content writers who have prior experience with SEO Content writing to help you gain maximum results with this step.
Consider using long-tail keywords to assist draw customers if your sector is well-known. Let’s take the scenario of you being a freelance web designer. The keyword “web design” won’t be enough to assist search engines distinguish your particular company from all the other web developers out there.
However, you’re more likely to receive clicks from customers looking for those topics if you write blog entries with names like “current trends in web design.”
If your company operates in a certain region, local SEO may be helpful. Following COVID, a lot of customers and businesses are willing to support regional businesses. You can dominate local searches by including geographic terms in your keyword phrases, such as “graphic designers in Bangalore.” Collaborate with SEO experts for best results!
Build a List of Subscribers.
Building an email list helps you stay connected to your current clients. You can send email updates with blog entries, business news, and details on planned sales.
Use your most valuable content to gather customer information, is a piece of advice. You may, for instance, provide an eBook or online guide with “Top Tips for Increasing Your Home’s Curb Appeal.” Visitors will be required to submit their names and email addresses in order to read your guide. This information can be used to expand your audience and grow your subscription base.
The good news is that subscription content doesn’t depend on being found by today’s search engines, making this strategy one of the simplest types of online presence management.
Even if there are commercial email platforms like MailChimp and Constant Contact available, you can utilise their free features to send a constrained amount of emails to a condensed audience.
Spend Money on Online Marketing
You won’t likely see much progress in the early stages of your small business if you just wait for people to locate your website through a search engine. It might take months for even search engine optimization (SEO) tactics to fully bear fruit.
In light of this, a lot of internet business owners use pay-per-click marketing to connect with potential clients. Imagine, for instance, that your company offers athletic apparel. A small banner ad will appear on the search results page when a user types the term “athletic wear” into a search engine.
An investment is made in digital marketing. The benefit is that the same kinds of keywords you use in your search engine optimization strategy are what cause your advertising to be seen by a very targeted audience.
By bringing more visitors to your website, these digital advertising formats will strengthen your online presence. Customers and clients can sign up for your newsletter there, ask for more details, or even buy your goods or services.
Naturally, sharing as much company information as you can is your main goal. But don’t be hesitant to personalise it. Tell your story so that potential and current clients can get to know you better.
Potential buyers might easily associate your brand with your face through video. You can talk openly and casually about your love for the business by creating a YouTube channel. You can gain more exposure by later posting these movies to your other web channels.
For independent contractors who run any kind of consulting business, this exposure is very crucial. Clients may have more faith in your abilities to meet their specific demands if they have a better understanding of your character and area of expertise after hearing your story.
Collaborate With Other Companies
Strength comes in numbers. Make connections with nearby companies to share content and raise your profile.
For instance, if you work as a copywriter, you might think about posting as a guest on a blog for a web development company to discuss how your industries overlap. You may utilise external links to direct readers back to your website or landing page if you have permission to do so.
This strategy can be challenging because you want to stay away from neighbourhood businesses that are your rivals. Check to see whether the other small business owner and you have the same understanding of your target market and a comparable “brand voice,” which is the manner in which you speak with your readers and customers.
List Yourself on Different Websites
Using the appropriate keywords and search terms to be found by today’s search engines is part of your on-site SEO strategy. But you should also think about how off-site SEO might assist you in reaching the correct audience.
Off-site With SEO, other websites connect to your website, increasing traffic and the likelihood that more people will learn about your business.
Already, networking with other companies is a fantastic approach to achieve that. Online directories are another option where you can list your small business. Numerous of these directories are arranged according to particular industries, which may make it easier for you to reach your target market.
Setting up a Google alert for your small business is a good idea. Google alerts can let you know when other websites are linked to your company and they can let you know when fresh search results for a topic appear in the search engines.
An ongoing aspect of your business should be maintaining your web presence. Always assess your performance across different search engines and change as necessary. As important to your business strategy as going over your financial records should be this work.