The ultimate goal of personal branding is to increase your credibility and position yourself as an authority in the field while unveiling your unique qualities that will boost your career & influence the public perception.
Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.
Have you limited your marketing strategy to YouTube and generic social media channels like Facebook, Instagram & Snapchat? If yes, there are numerous marketing opportunities that have you missed out on by not being active on this epic platform called Twitch.
It’s because Google is reputed to display the most relevant and credible information based on your search query on the first page itself. Anything found beyond the first page is often irrelevant to the user with pages that may not serve the user’s interest or search intention.
Meta introduced a series of upgrades one of which is a direct segue to promote short-form video content, much like TikTok. This can be a game-changer for businesses and brands on Instagram. Instagram’s new algorithm now puts original video-based content ahead and increases your chances of being discovered by users.
If you are an entrepreneur and sell products and services in a competitive market, you would know how challenging it is to attract and retain customers. Customers in the present decade have a plethora of alternatives to choose from, and this is what makes the market so competitive. Your challenge is to beat the competition. There is only so much you can do by offering discounts to customers and slowly, even promotional tactics start eating into your budget
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