LinkedIn is a useful medium if you're trying to develop your personal brand in order to launch or expand your own business or if you want to position yourself as an industry thought leader.
When it comes to creating a brand marketing strategy, there is no one-size fits-all solution. In order for your brand to be well-received by the audiences, you need to tailor your branding approach.
The ultimate goal of personal branding is to increase your credibility and position yourself as an authority in the field while unveiling your unique qualities that will boost your career & influence the public perception.
Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.
Have you limited your marketing strategy to YouTube and generic social media channels like Facebook, Instagram & Snapchat? If yes, there are numerous marketing opportunities that have you missed out on by not being active on this epic platform called Twitch.
It’s because Google is reputed to display the most relevant and credible information based on your search query on the first page itself. Anything found beyond the first page is often irrelevant to the user with pages that may not serve the user’s interest or search intention.
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