Meta introduced a series of upgrades one of which is a direct segue to promote short-form video content, much like TikTok. This can be a game-changer for businesses and brands on Instagram. Instagram’s new algorithm now puts original video-based content ahead and increases your chances of being discovered by users.
The competition is fierce and therefore your marketing plan should be bold. Still, it is easier said than done. To help you garner a great market share, leveraging a good digital marketing plan cannot be avoided, at least not in the present decade.
The battle for eyeballs on search results for Google adwords advertisers all set intensify! Well, this has been long in the waiting and in some ways something was expected, Google has decided that it will no longer show ads on the right of its search results with one exception.
Google is at it again and now it’s the turn of remarketers to rejoice. Google analytics has introduced a new feature for all those who find creating and managing remarketing lists an arduous task. Now you have automatic remarketing list creation functionality in Google analytics called ‘Smart lists’. The objective is to make remarketing more manageable and less overwhelming.
With the latest updated terms of service you will have allowed google to show your real name and face alongside ads, under an expanded version of its “shared endorsements” program. This is what it means :
Couple of months ago Google had announced the beta release of one interesting feature in Google Ads called “review extensions”. The objective was to allow businesses who advertise on google Ads to showcase positive third-party reviews, rankings, and awards from reputable sources in their ads.
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