Nothing rivals the effectiveness of eCommerce Google Ads when it comes to marketing for online stores (Formally known as AdWords campaigns).
The trick is comprehending and incorporating all of Google Ads for eCommerce’s features into a well-optimised marketing plan that sends ripe, focused traffic to your online business. traffic that is effective.
We’ve put up this comprehensive Google Ads guide for beginner, intermediate, and expert marketers that addresses the following topics in order to make sure you have all you need to develop a well-optimised Google Ads strategy for your eCommerce business to transform and grow:
Let’s first examine why Google Ads are essential for your eCommerce store.
So why are Google Ads so crucial to your online store?
Because advertisers can reach the right prospective customers at the right time by combining a number of Google Ads campaign types with other digital marketing methods like Facebook and email. You’re actually leaving money on the table if you don’t have the correct Google Ads campaigns. Not integrating Google Ads in your approach can mean disaster for your eCommerce business and overall PPC campaign strategy, especially given that Google holds a massive 90% of the global search engine market and processes 5.6 billion searches every single day.
An experienced Digital marketing agency can help you out here because so many advertisers, both novice and experienced, struggle to get their Google advertisements to operate as they should.
Are you prepared to strategically include Google Ads into your PPC campaign strategy to boost your eCommerce traffic and sales?
Let’s get going!
How Do Google Ads Function?
Simply said, Google Ads enables you to connect with your perfect potential customer for your eCommerce store while they actively search for the exact products you are providing. Depending on the type of campaign you have selected, your adverts are displayed on the top, bottom, or side of search results pages, in YouTube videos, and on other niche-relevant material on websites all over the internet by bidding on keywords or phrases (search terms).
The usefulness of your keywords, ad copy, headlines, and destination URL will determine which bids you win.
What are the Google Ads campaign strategies for eCommerce that I should be putting into practise for my online shop?
Here are 12 Google Campaigns that every online retailer needs.
Customised Google Shopping Ad campaigns for online stores
A branded Google Shopping campaign is the first essential Google Ads strategy you should be testing. This ad is particularly relevant to the searcher because it targets those who are actively looking for your particular brand. For experienced online business owners who are investing in brand awareness and have some experience with Google Ads optimization, this campaign is strongly advised.
We are aware that consumers who actively seek out your brand are more likely to buy. This makes excellent marketing sense. So it can be very effective to combine brand searchers with the strength of a segmented Google Shopping campaign.
eCommerce-focused Non-Branded Google Shopping Campaigns
Non-branded Google Shopping advertisements are another essential component of any Google eCommerce strategy. These campaigns aim to reach prospective customers who are actively looking for the particular items or specialised markets you are selling. This type of strategy works better for acquiring new clients and retargeting prior visitors.
Google’s eCommerce Smart Shopping Campaigns
Smart Shopping is the third kind of Google Shopping eCommerce campaign that you ought to test. Smart Shopping campaigns employ the information in your product feed to populate pertinent advertising on numerous networks, combining traditional Google Shopping with the strength of display remarketing google ad campaigns and automated bidding. This comprises the Search, Display, YouTube, and Gmail networks, as well as websites that are Google Partners.
These are great for merchants looking for less campaign administration and intermediate users of the Shopify eCommerce platform because they give you a mix of traffic from non-branded and display placements.
eCommerce Branded Search Campaigns
Branded search campaigns should be the first form of search campaign every online store owner should have. Because there is less competition, bidding on branded keywords enables you to target customers who are actively looking for your brand while spending less money. Additionally, branded keywords will give you more control over your brand messaging, enhance visibility, and prevent your rivals from bidding on your brand. These factors will help you win WooCommerce or Ecommerce SEO and PPC pages.
Regardless of the kind of eCommerce store you have or the size of your company, all eCommerce brands should prioritise running branded search ads.
eCommerce Competitor Research
Additionally, you should design Search campaigns that are directed towards your main rivals.
This will assist you in attracting new clients who may not yet be aware of your brand but who purchase the kinds of things you are selling. The relevancy of these advertisements will be minimal, and your CPCs for this campaign will be high if your opponent is also bidding on their own brand name. Therefore, we only suggest these ads for well established retailers who are searching for new customers and who are already running successful campaigns.
eCommerce Dynamic Search Ads
Dynamic Search Ads (DSAs) are yet another essential campaign element. When combined with standard Search advertisements, these campaigns offer a wide range of advantages, such as:
- saving you time spent managing campaigns
- broader keyword coverage and more focused advertisements
- having access to effective keywords you can use in manual campaigns
- When you update the content on your website, your ads are updated and edited automatically.
- extra-long keywords
Here, it’s critical to remember that DSAs only apply to online shops with a lot of merchandise and content. Additionally, even though your Dynamic Search Ad campaigns can be automated, you still need to monitor how well they are doing and make any necessary adjustments.
Generic Non-branded Search Ads
Generic search phrases are the go-to Google ad type for online shop marketers of all levels, as we explained in the section above on how to create a Google campaign. These initiatives, which have significant scaling potential, aim to convert qualified intent-based traffic into new potential customers. Regardless of the size of the firm, these campaigns are advised across the eCommerce industry.
Niche Search Ads Without Branding for Your eCommerce Business
In order to reach new potential customers seeking for products in the category you sell in, you could test another search strategy that targets specialist categories. These marketing efforts are advised for online retailers who cater to certain markets, like these leading Shopify Plus stores.
eCommerce Campaigns Targeting Similar Audiences
You can target potential customers using Google’s Similar Audiences, which are similar to Facebook Lookalike audiences that you use to create Facebook ad campaigns. These audiences let you target customers based on the information Google has about them. Google claims that similar audiences-based campaigns make it easier for advertisers to target their audiences, increase conversion rates, and expand their reach. The Display Network, Search Network, YouTube, Gmail, Customer Match, and apps all offer access to these target groups.
However, if you already use intent-based efforts, we advise that you use this campaign type in addition to them rather than in instead of them. Additionally, it works best for advanced and knowledgeable Google marketers.
eCommerce Contextual Display Ads
Contextual display advertisements based on google ads keyword theme groups are excellent if you want to raise brand or product awareness throughout the internet. Contextual targeting options from Google, which are available on the Display Network and advised for both new and existing firms wishing to raise brand awareness, are used to develop these campaigns.
You now know everything there is to know about Google Ads for your online store in order to create the ideal PPC advertisement for your target market at the ideal moment and with the ideal budget. However, if you’re unsure about something along the way, consult a google ads expert for assistance.
In other words, PPC campaigns that are flawlessly managed and optimised and align with your conversion rate objectives ROAS! The key to your success is testing, changing, and testing again – until you have an optimal Google campaign approach that scales with your business for the optimum ad spend. This is true whether you are building your first remarketing list for remarketing campaigns or upgrading to bidding automation.