YouTube Introduces Audience Targeting Options For CTV Advertisers

Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.

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A Guide To Using Instagram Story Features In 2022

There is a lot that individuals and businesses can do using Instagram’s story features and in this guide, we are going to help you incorporate these features into your social media strategy. Additionally, we also tell you how you can measure the performance of your stories using Instagram Insights! Read along to find out how you can benefit from Instagram stories. 

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Top Video Marketing Tactics Brands are Investing In, this 2022!

Consumers continue to utilize video as an important component of their interactions with companies, and they expect to see even more video content in the next year. If you're a marketer seeking to develop the finest video marketing plan for your company, you should be aware of the top video marketing tactics brands are investing their time and money in. 

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Structuring a Digital Marketing Plan: A Step-By-Step Guide

The competition is fierce and therefore your marketing plan should be bold. Still, it is easier said than done. To help you garner a great market share, leveraging a good digital marketing plan cannot be avoided, at least not in the present decade.

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What is a digital PR campaign, and what are some examples to use as a model for your upcoming campaign?

Digital PR can be defined as a strategy used to increase brand awareness using methods like websites, blogs, social media, etc. The main purpose of a digital PR campaigns is to use methods and techniques to attract customers on digital platforms. 

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Digital Marketing Using Video Content Marketing – A Definitive Guide

Reading’s a habit slowly dying in the wake of shorter social media content and the growing influence of video on social and niche video platforms. To attract these crowds with shorter attention spans you can grab their attention with video marketing. Learn how!

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