Think of your business as a seed that could grow into a fruit-bearing tree. This fruit-bearing tree cannot become this giant from a mere seed if there was no water and sunlight to support its growth.
Water and sunlight are to a fruit-bearing tree what digital marketing and website development are for your profitable business. A robust digital marketing strategy and a well-structured website are the investments you will be making for your gaining returns on a profitable business.
If you were to implement a digital marketing strategy for your business, where would you start? There are multiple answers but only one correct answer to that; a website.
Taking a well-structured, well-designed website as your foundation, let us look at what makes investing in it along with digital marketing so vital for the profitability of your business.
Organic Growth With Search Engine Optimization (SEO)
Speaking of trees, when was the last time you saw one? Well, it does not matter because you never voluntarily search for a tree, it just automatically catches your eye. Sometimes it looks beautiful, sometimes it’s extraordinarily tall, and sometimes the flowers and fruits on the tree make you want to take a closer look at it.
A website that is search engine optimized gives you the same visibility for your business. A customer would want to take a closer look at it seems as if your website is loaded with information and value for a prospective customer.
SEO pushes your website to the top of search engine result pages making it visible to multiple audiences. When your website’s title, keywords, and descriptions are optimized, Google indexes and crawls your website as a response to a user’s search query. When your website is at the top of the search result, a prospect can’t say no to taking a closer look at your business. For an unbeatable SEO strategy in 2022, you need to regularly keep up with Google’s core updates that change approximately every 3 weeks.
Investing in your website’s visibility will give you better web traffic and higher are your chances to turn your prospects into leads and eventually loyal customers. This is how your website grows organically. Ask a digital marketing agency and they will tell you the same.
Digital Marketing & Website Roots Your Marketing Channels
Think of the types of digital marketing – social media marketing, influencer marketing or even email marketing. What good are these marketing tactics if you don’t have a place to lead your customers to?
A website is the root of all your marketing channels. All your marketing channels eventually lead you back to the website. In many cases where businesses deploy different marketing channels such as social media or emails to introduce prospects to their latest offerings, customers are led to the landing page of the website where the prospect can sign up or make the purchase.
Imagine being curious about an email talking about some amazing offers – something you were looking for! You click on the link in the email to check out the offer, but it does not redirect you to the webpage you had expected – maybe there is an error or the web page could be opened on a mobile divide.
It is as important for you to invest in a well-functioning, user-friendly website as investing in marketing for your business. You can do this by seeking guidance from a website design agency. Both – digital marketing and website, work in sync to give the results you desire. These results may be in the form of generating leads, increasing sales, generating profits or minimizing costs.
Keep Your Prospects Updated
Customers frequently do research about your company before purchasing from you or employing your services. Customers also weigh all their options before making a purchase. This means, that if they have come to your website, they will also check out your competitors’ offerings if they haven’t already done so. And if they have given your business a shot, you might want to retain this opportunity for as long as you can. This search may now take place not only on a search engine like Google but also on sites like YouTube, which allow users to search for their favourite companies.
Investing time and money in your digital marketing also means providing your customers with the latest information about your offerings. Remember that your prospect won’t simply “Google it”, they may also hop on to applications like YouTube or social media to find their solutions. It is important that you spend time integrating your digital marketing efforts with the end goal in mind – attracting and retaining your target audience.
These reasons are enough for you to start investing in website development and digital marketing for the growth of your business. Just like a fruit-bearing tree requires constant water and exposure to the sun, your business needs consistent investment in marketing and development for it to become profitable.