A to Z of Social Media Advertising

Social media is a good old friend for those who enjoy connecting with the world. It is that friend that gatekeeps news, industrial trends, social connections and in the recent past, branding.

Read More

New Features By Google Redefines Search

In its recent Search on 22 event, the search engine giant introduced some features that it will soon bring in that not just redefines the end user’s search experience but also serves ample opportunities for e-commerce retailers, business owners and websites.

Read More

Which Are The Best E-Commerce Rich Snippets?

The competition is fierce out there and platforms such as social media and search engines are active examples of where such competition thrives.

Read More

What Is A Google Local Pack & Its Features?

Google has modified its algorithm to take location into account in its search engine results page (SERP) listings in order to assist those users in finding the localised search results they're looking for.

Read More

This influential neuroscientist wants digital marketers to “change their mind” for good.

The social media marketing we know “thrives” on fundamentally erred principles. Dr. Matthew Lieberman’s scientific contribution titled “ Social: Why our brains are wired to connect” answers why most social media marketers “ know nothing” that matters to their job.

Read More

Key Steps To Perform A Competitive Analysis

There are a number of reasons why a business might want to perform a competitive analysis such as coming up with stronger (and different) campaigns, implementing newer business strategies

Read More