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How & Why You Need To Perform A Content Gap Analysis

Apart from creativity, the one thing that determines the success of your content marketing strategy is consistency.

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Google will soon discontinue store visit reporting from Analytics and place it elsewhere

Google finally decides to let go of the store visit reporting capability from Google Analytics. The tech giant will discontinue the options from October 2022. Google will no longer generate and report on store visits data while keeping historical data intact. 

The announcement did not come in the form of a public statement, but Google silently informed publishers through the help page of Google Analytics. A user named Charles Farine Adswerve was the first to spot the update, and he later shared the news via his LinkedIn account. According to Google’s notice, store visit reporting capability will be scrapped from Google Analytics on 10/31/2022 and asks users to go to their account manager to clarify further questions. 

Store visits is a metric in Google Analytics that allows users to determine the number of people who went to their brand’s physical location after visiting their official website.

In a typical scenario, Google obtains the data by monitoring the activity of people who have enabled location history on their mobile devices. Till now, only businesses were allowed to gain the store visits report provided they linked their Google Analytics to a Google Ads account.

There is still a ray of hope for businesses as Google will continue providing the same data via Google Ads after the stated discontinuation. This means companies that currently leverage Google Analytics to get the report will have to switch to Google Ads in November 2022.

Google Adds New Update To Earn Revenue From In-App Ads

Google has rolled out a new update that is designed to earn revenue from in-app advertisements. Now, marketers will be able to segment and target all app users who have taken any action.

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6 Must-Have Digital Marketing Tools For Your Team

You must know that technology is always changing, and is ever-evolving. The same holds true for digital marketing because of its high dependency on technology to get work done.

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YouTube Adds Voiceover Option For YT Shorts

Creators utilise voiceovers to add commentary to their recorded videos. Live reactions to do-it-yourself (DIY), cooking tutorials with instructions, and narratives to accompany "day in the life" or "my daily routine"-style videos are a few examples of this type of material.

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Google Ads Remarketing Campaign Is Not All That Complicated

If your business has not been witnessing epic conversions, there’s one thing that your team may not have yet tried and that is, leveraging Google Ads remarketing campaign.

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