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YouTube challenges Spotify with their new in-app podcast option – Welcome to podcasting with Youtube!

Podcasts have gone beyond the realm of conventional apps because of their newfound interest and increased listenership amongst internet users. Influenced by this trend, YouTube has incorporated an in-app space for podcasts alone. The inclusion of “youtube podcasts” will enable podcasters to upload their audio files directly to YouTube.

Unlike other platforms, YouTube podcasts allow users to upload video and audio versions on their podcast page. The new page will have several navigational features like ‘Popular Episodes’, ‘Popular Podcast Creators’, ‘Recommended’, etc. Currently, the platform is only accessible to a subset of people living in the US. The news about YouTube’s new venture got users’ attention when its overview look got leaked early this year via a leaked pitch deck.

According to it, YouTube Podcasts will allow users to feed their episodes through RSS as YouTube provides the support system in the form of audio ads, analytics, and many more. After the platform went live, many popular YouTubers have started their own podcast space on YouTube and shared their podcasts through in-studio video clips. The timely move from the video search engine giant is a major move toward boosting engagement and growth.

YouTube Introduces Audience Targeting Options For CTV Advertisers

Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.

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Instagram’s DM-Based Shopping Tools For Businesses – Is Social Shopping The Next Big Thing? 

Instagram has taken the cake as the most effective and efficient social media platform for small businesses, especially after its new DM-based (Direct Message) shopping tool introduced by Meta. Though the platform’s prime purpose has always been connecting people, Instagram has not withheld from connecting people to businesses and vice versa.

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Indispensable Skills You Need As A  Social Media Manager

Social Media Manager's role is one of the most coveted management roles not just because it pays well, but because it's a creative and fun endeavour. A social media manager wears multiple hats and can work as a marketer, strategist, copywriter, designer, analyst, and customer care representative, sometimes, all on the same day. The job is definitely for a person who enjoys a challenge.

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YouTube Update: Insight On Channel Recommendation & Introduces Brand New Features! 

The new features and insights experimented with and introduced by YouTube make the platform a great place to release new and valuable content. In other words, it's a good time to become a YouTube creator.

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How Are Brands Using Twitch For Marketing? 

Have you limited your marketing strategy to YouTube and generic social media channels like Facebook, Instagram & Snapchat? If yes, there are numerous marketing opportunities that have you missed out on by not being active on this epic platform called Twitch. 

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