Using Competitive Keyword Analysis To Level Up Your Content

Search Engine Optimisation (SEO) is a skill that unites creativity, innovation and skills. It really is a field of digital marketing that requires dedication that can be translated into high-performing website pages.

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Tips To Optimise Your Website For SEO & Conversion In 2022

Are you proud of your website? Its design, the layout and the content on it? If yes, half your battle is already won because there are high chances that the website visitors would be retained on your website simply because of these reasons.

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White Hat SEO Techniques You Should Follow To Boost Rankings

Even if you are not a marketing maverick but have run your own business, you must have heard the term “white hat SEO techniques” and “black hat SEO” from your digital marketing team that works hard on building your business’s online presence.

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What Do The Latest Google’s Updates Mean For Customers & Companies?

After Google’s constant updates throughout the first half of 2022, content marketers and SEO specialists have all gathered to figure out what really matters for web pages to rank. Up until now, what mattered most to Google was the number of page visits your website acquires, how much time visitors spend on your website and of course if the content aligns with the foundational E-A-T principle of Google.

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The Ultimate Guide To SEO In 2022!

It’s because Google is reputed to display the most relevant and credible information based on your search query on the first page itself. Anything found beyond the first page is often irrelevant to the user with pages that may not serve the user’s interest or search intention. 

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Instagram Ditches Videos For Reels!

Meta introduced a series of upgrades one of which is a direct segue to promote short-form video content, much like TikTok. This can be a game-changer for businesses and brands on Instagram. Instagram’s new algorithm now puts original video-based content ahead and increases your chances of being discovered by users. 

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