Even if you know a little bit about digital marketing, you must know that SEO and content marketing go hand in hand.
The production, dissemination, and use of material to further an organization’s objectives is known as content marketing. There are many different types of content, such as written material (such as blog posts, whitepapers, and eBooks), audio content (such as podcasts and interviews), and graphic content (like YouTube videos).
Search engine optimization (SEO), is the technique of enhancing your website’s chances of ranking in search engines, and it works best with content marketing. For your website to have a chance of ranking well in search engine results pages (SERPs), you’ll also need to create a tonne of content, as we like to call, a “content farm.”. As a consequence, if you want to perform SEO, you’ll automatically need to engage in content marketing.
You must coordinate the processes of content production with SEO to get the greatest outcomes from content marketing. You may use it to produce and distribute content that search engines favour.
We have put this blog together to help you maximise your synergy between SEO and content marketing. But first, let us understand what the link between the two is.
What Is The Link Between SEO and Content Marketing?
It is simple to see how content marketing and SEO are related. You must optimise your content to ensure that it reaches the correct individual at the right time and place if you want it to effectively reach your target audience. Your content might not rank highly in search results without SEO, and your SEO strategy would fail in the absence of content.
Here’s where they correspond:
- Internet searches
- the content’s usefulness and relevancy to the user.
- Use knowledge
When you optimise your content for SEO, you look at current trends like what people are searching for, what search terms they are using on Google, what themes get the most traffic, and what kinds of websites have low bounce rates.
If you are unsure of how to utilise SEO and content marketing to the fullest, take the help of an SEO content writing agency for the first few months. Professionals such as these have lots of experience in curating content in the right order – from fetching keywords to monitoring performance.
Now, let us look at a few tips that can help you maximise the synergy between the two.
First, Understand Search Intent
Make a list of the prospective keywords that might guide the themes of your blog posts and articles, but is only one aspect of the game. Understanding the user’s search intent is the second phase.
Search intent may be classified into four categories, according to SemRush: informational, navigational, commercial, and transactional. Depending on where they are in their marketing funnel determines the user’s purpose when they enter a long-tail keyword that may be categorised into one of the four intents.
You may have to first perform a competitive keyword analysis to thoroughly understand search intent, and search volume and then incorporate it into your content. Since this can be tricky, most businesses take the help of a content writing agency in their first few years of functioning to build their first few content pieces of the content farm.
The customer’s journey must also be understood as part of your competitive keyword analysis. Potential customers will be presented with a range of alternatives at every point of their journey. Picking and choosing your battles is your responsibility as a marketer. Select the keywords that have less competition and high demand so you can rank.
Choose Depth Over Diversity
Google has been very clear, especially with its latest sets of updates such as the helpful content update, that it values quality over quantity. It places the original, authentic and helpful content at the top of the search results and pushes duplicate, repetitive and dull content down in the line and may even flag it in some cases.
Therefore, you may believe that you need to meet a certain word count for your content to rank high, but the truth is, content of 400 words that has lots of original information will rank higher than a content piece with over 1000 words that does not add any real value to the reader.
According to Google, there is no ideal word count that you should aim to achieve for each piece of content when it comes to SEO. Numerous research has shown various results. Shorter material that is properly written and has a sufficient quantity of information performs just as well as longer content that is over 1000 words.
Use Keywords Naturally
There is nothing worse than keyword stuffing, ask any digital marketing agency and they will tell you the same. Following more black-hat SEO practices instead of white-hat SEO practices can lead to potential flagging by Google.
You don’t have to seem robotic when you use keywords in your writing. Instead of doing keyword research beforehand and attempting to integrate a lengthy list as you write, create your content in its entirety and incorporate the keywords later. Find chances to include and add long-tail keywords. If you have trouble finding keywords, it’s time for you to take the help of an SEO agency to fetch some useful keywords. By doing this, you can make sure that your content uses popular search terms and phrases without being forced.
Add Useful Links
An informative, neutral, and authoritative website is more likely to be linked to by other websites, which boosts search engine optimization. It also helps visitors learn more about the topics that interest them. By including pertinent links in your writing, you may increase your authority and reliability. Try writing a meaningful anchor text instead of “click the link here,” or “go here. Always employ keyword-related, descriptive links.
Your SEO plan shouldn’t only consist of a to-do list that you cross off as you complete each task. The SEO advantages will come if you concentrate on the whole user experience of your content and give your readers priority.
All the best!