This is undoubtedly true in the field of content marketing, where developing a clever plan for content distribution is essential for long-term success. If no one reads the amazing stuff you provide, how can it have an impact? It’s essential to promote your material. Publishing material without distribution is akin to simply hoping for the best without creating an action plan for executing to the T.
Before we get into understanding the creative ways of content distribution, let us first understand what it is, and the tools you can rely on for content creation and distribution.
What Is Content Distribution?
Publishing and marketing your material across a variety of media outlets is the process of content distribution. It is the procedure for disseminating, releasing, and advertising your work. It’s how you distribute your information to your audience so they may consume it through a variety of media channels and forms.
This can apply to your commercials, social media pages, email newsletters, website, and other channels that we’ll discuss shortly.
When it comes to social media, it is the process of sharing, publishing, and promoting content on various social media platforms. This content might have been formatted differently and used on social media, or it might have been created specifically for social media.
It is true that your content can be created for multiple platforms and needs to be repurposed and distributed across different platforms. A digital marketing agency can easily help you integrate and disseminate information across a variety of content platforms such as blogs, emails, social media, etc.
Which Are The Major Content Types That Need Content Distribution?
You may produce a variety of content formats to sell your company. But not all forms of material are created equally, and every form often needs a unique strategy for disseminating it. Here are some of the content types your content writing agency needs to create and distribute across multiple channels.
- Case studies
- PPC Ads
It takes more than just adding new channels or going back and pushing existing material to have a well-designed content distribution strategy. Distribution of content requires a lot of time.
Therefore, you also need to prepare to distribute it. Here’s how you can do that.
First, Figure Out Your Audience
Getting your material in front of your audience—and not just any audience—but the right audience, is the main goal of content distribution. If you don’t know where they are and what they prefer to read, you can’t accomplish this well.
Research your target audience so you are aware of exactly who will be reading your material before you continue to develop your plan.
Gather demographic information first from your clients, email subscribers, social media followers, and website visitors. Consider your audience’s gender, age, income, geography, level of education, and other relevant factors.
Next, Identify The Right Channels
The channels that are most effective for you should already be clear to you if you’ve followed our Content Marketing Strategy approach.
For the topic and sort of narrative you are presenting, find out where your audience reads and listens. What social media sites are your audience or prospective clients using? Do your homework, consult others, and test the response you receive via different avenues.
The channels with the greatest potential for impact should be on the left, while those with the least potential for impact but who may be simpler to integrate your content into should be on the right.
Then, Audit Your Existing Content
There may already be some of your written work online, including blog articles, videos, social media postings, and more. Even if your new content distribution plan doesn’t call for getting rid of that material, you should conduct an audit to determine whether it is assisting or hindering your distribution efforts.
When you review your existing material, you’ll be reminded of the subjects you’ve previously covered and the ones you can elaborate on.
Next, Choose Your Content Distribution Channels
This stage comes before content development and after target audience research since your content distribution methods may be even more crucial than your content itself. You’ll have a far better notion of how to get your content in front of your followers and buyers once you know who your target audience is.
You may publish on forums and communities like Reddit or Quora, and you may even pay to promote your material on those websites, depending on your analysis. As an alternative, you can decide to only distribute information on social media platforms, or you might decide that conventional PR is your best option.
Regardless of the channels you use for distributing your material, be sure they are compatible with the tastes and habits of your target audience.
Also, remember to maximise the relatively cheap and within your owned dissemination channels, such as your blog, email newsletter, and social media profiles. Even if data suggests that your audience prefers news sites to corporate blogs or forums to social media, never ignore your owned websites since they represent your brand and product.
Which Are The Different Distribution Channels?
There are basically two broad categories of content distribution channels: Paid and Organic.
Paid channels produce results immediately, but growth must be supported by continued investment. You’ll see a drop in traffic, reach, and engagement the moment you switch off the ad expenditure.
Owned and earned organic channels require more time to provide results. However, those outcomes will be more enduring and reliable.
Whichever content channel you choose to distribute your content, make sure that you only follow white-hat SEO practices. Doing this can help you significantly boost your online visibility and stay visible for a longer period of time as compared to black or grey hat practices.
Lastly, Decide on The Content Types
We always tell you that every content channel requires its own type of content. What might work on one social media channel may not work on the other. Similarly, what may work for email marketing will not work for newsletters or blog posts.
The majority of businesses decide to post all of their material on their blog before repurposing and republishing it. In addition to being globally consumable, simple to distribute, and easy to localise. For these reasons, we advise starting a business blog before broadening your content categories to distribute on other platforms.
It is also a wise idea to work closely with an SEO agency that can help you optimise your content for different content platforms.
Tips For Easy Content Distribution
Now that you’ve understood the content distribution process, let’s show you some tips that can make your content distribution an easy task.
Create A Content Calendar
By planning out all of your posts and ideas in a content calendar, such as a social media calendar or a blog/article calendar, you may be able to save time. This can really help you make the most of your content strategy.
A content schedule may help you increase traffic and audience engagement by ensuring that you consistently provide new material for your audience if you’re providing them with meaningful and pertinent information. Additionally, by scheduling content releases on a regular basis, you won’t ever need to forget about significant posting windows or deadlines. There are many paid and free content scheduling and reporting tools available that can help you with this.
You may use a calendar to plan ahead and create content when you know when everything is intended to go out. Allowing you to proofread the writing in advance helps lower the risk of mistakes. Using a schedule, you can decide which social media campaigns your team should execute and lower the likelihood of releasing identical material. If you are aware that an important business event or the introduction of a new product is approaching, you
Repurpose Text To Infographics
Break up the monotony for your viewers. This is especially true if you want to keep visitors to your website on the page for longer. Because there are so much different information kinds available to audiences, their attention span has been shortening day by day. Infographics are among the non-text-based content types that are becoming more and more popular.
Making infographics from your previous blogs, articles, and social media postings is a useful strategy for producing consistent material. By doing this, you can improve the likelihood that a bigger audience will understand your message. The infographic could be viewed later by someone who missed your blog article or social media post.
Always keep an eye on the outcomes of your content distribution if you want your SEO content strategy to make the bucks for you. Measuring the performance of your content regularly will help you close in the gaps in your content strategies and help you level up every time you brainstorm about a new campaign. The key is to do this for all fresh and repurposed content types.
After you’ve published your material, depending on where and how you distributed it, check Google Analytics, your social media analytics dashboards, and your blog performance on your CRM systems. Establish a regular measurement and analysis schedule (weekly, monthly, or quarterly) so that you can create a baseline and identify the
Of course, content distribution is incomplete without knowing the right tools to use. As a part of the content distribution tips that you must follow, make a note of the following content marketing tools that you must leverage for different content types.
Invest In These Content Distribution Tools
Gaggle AMP: Free and Paid
With the help of the social media amplification platform GaggleAMP, you can gather the social networks of your employees and publish business material to them directly.
Before it is submitted, content may be reviewed and improved by employees, or it can be approved automatically. This is a terrific alternative to pestering your team to write about your company online all the time.
This application may be used to link to social networks from business partners, clients, brand champions, and more.
WordPress: Free Along With Paid Plugins
WordPress.com has analytics reporting and monitoring features that provide you with a quick, high-level breakdown of the visits to your site. Recent posts, likes, and comments are shown alongside visitor activity to make the statistics simpler to interpret.
Google Analytics’s more sophisticated features can be used to enhance WordPress.com stats. Goal conversion enables you to monitor how visitors carry out certain actions, and funnel reports allow you to follow users as they go around your website (such as reaching a product page or contact form).
HubSpot’s CRM System: Free and Paid
HubSpot is a comprehensive CRM for small to enterprise-sized businesses. It has a marketing hub, making it handy for analytics, content development, social media amplification, and other things in addition to email marketing.
You are able to keep an eye on, plan, and publish material to your social networks. You may access data from your email marketing campaigns as well, giving you a comprehensive view of your readers and clients.
MailChimp For Email Marketing: Free and Paid
Speaking of email newsletters, MailChimp is one of the most popular and effective (and cost-free) services for email distribution lists. You may either develop campaigns from start or set up automatic campaigns to send each new content that you produce. For individuals with less than 2,000 contacts on their list, MailChimp provides free accounts.
Contently: Free and Paid
At Contently, writers, authors, and journalists may build a portfolio that readers, social network users, and even future employers can browse and share. The Contently platform facilitates communication between content creators and consumers of material, and the service offers a wonderful opportunity to disseminate your own writing in a single, dependable location.
If no one is reading it, amazing stuff is a waste. A crucial component of content marketing is content dissemination. Additionally, it’s essential for increasing brand recognition, gaining devoted fans, and getting readers to click, take action, and buy from you.
All the best!