YouTube Introduces Audience Targeting Options For CTV Advertisers

Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.

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Branding & All That You Can Do With t! 

If you are an entrepreneur and sell products and services in a competitive market, you would know how challenging it is to attract and retain customers. Customers in the present decade have a plethora of alternatives to choose from, and this is what makes the market so competitive. Your challenge is to beat the competition. There is only so much you can do by offering discounts to customers and slowly, even promotional tactics start eating into your budget

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A Guide To Using Instagram Story Features In 2022

There is a lot that individuals and businesses can do using Instagram’s story features and in this guide, we are going to help you incorporate these features into your social media strategy. Additionally, we also tell you how you can measure the performance of your stories using Instagram Insights! Read along to find out how you can benefit from Instagram stories. 

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What is a digital PR campaign, and what are some examples to use as a model for your upcoming campaign?

Digital PR can be defined as a strategy used to increase brand awareness using methods like websites, blogs, social media, etc. The main purpose of a digital PR campaigns is to use methods and techniques to attract customers on digital platforms. 

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Tata Housing gives Social Selling a boost with Facebook tie-up – aims to sell real estate in Goa

Big brand tata housing has added fuel to social commerce with its Facebook tie up. Real estate is a growing category as vacation homes and 2nd homes have become a key alternate investment option for those who can afford it.

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