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If you are new to the concept of e-commerce and have just begun your journey, it is understandable that you might face challenges and even make some e-commerce SEO mistakes while you’re at it. 

After the Covid-19 outbreak, there was a significant uptick in e-commerce. It has become more crucial for businesses to increase their online presence as people prefer contactless payments and online buying. Additionally, SEO for e-commerce began to trend upward around this period.

The majority of online merchants and business owners have websites that are expertly created to highlight the products and services they provide. Despite the rise in the number of e-commerce websites in recent years, companies usually only concentrate on their homepage, leaving the other landing and product pages with a simpler and less appealing design.

However, SEO for e-commerce involves more than just having a fantastic landing page or a beautiful website. The success of your e-commerce website will depend on a number of variables. Therefore, before starting your own online business, you should be aware of the fundamental dos and don’ts while running an e-commerce website and avoid these e-commerce SEO mistakes that I am about to disclose with this blog. 

Low-Quality Product Descriptions

Some eCommerce businesses will overlook writing a distinctive product description in an effort to increase the number of brands or goods they have available on their website. They decide to stick to the product description that comes from the manufacturer instead. Numerous other websites, which may or may not have made any modifications, likely received identical product descriptions.

Unfortunately, they won’t get very far doing this. Scaling out a tonne of duplicate stuff that could slow down your entire domain was all that was actually accomplished. Your products won’t ever rank in the top 10, even for less popular terms, without helpful, crawlable copy and high-quality product descriptions. When you take into account the visitors from organic search after the descriptions are in place, outsourcing this to a copywriter or a content writing agency can result in an amazing return on investment.

Without descriptions, an engine cannot read the photos you have shown on your product page. If your website simply has photos, search engines will practically index nothing.

No Product Reviews

Even Google recognises the importance of having high-quality product reviews and has updated and disclosed its expectations on the best practices for product reviews. 

It is a no-brainer that product reviews facilitate a purchaser down the purchase funnel and play a major role in the decision-making process. 

A quick and simple approach to adding a lot of information to your product pages is through product reviews. Take Amazon, for example, it has authentic reviews on almost each of its products and this helps the user make sense of the quality of the product and the service made by Amazon while delivering the product. 

You may swiftly inform your consumers and help them move through the purchasing process by setting up systems to evaluate and represent the reviews in an intelligent way (for example, grouping the three “most useful” reviews into a list with a “read more reviews” button). 

Hire a Shopify developer if you don’t have your own website but would like to have one without any hassle of buying and registering a domain. Moreover, they can also help you incorporate the plugin that allows end users to leave their product reviews. 

Not Focusing On Metadata (Titles & Descriptions) 

According to Google, descriptions that are the same or identical on every page of a website are useless when individual pages appear in search results. Therefore, updating your metadata is one of the most effective white-hat SEO practices following the SEO guide. 

When possible, accurately describe each page in your descriptions. Use page-level descriptions elsewhere and site-level descriptions on the homepage and other website pages. Try prioritising your content if you don’t have time to create descriptions for each page; at the very least, write descriptions for essential URLs like your home page and the sites that receive the greatest traffic.

It is always advised that you come up with a special meta title and description for each page on your website as a best practice. Of course, this can appear difficult if your eCommerce site is big. But it is worth putting in the effort. You can ask your SEO agency to do this for you. 

Many websites find it simpler to get around this problem by using a single, broad meta description for the entire site and repurposing the H1 as the Page Title. Although it might appear that this solves the issue, there are other drawbacks to this method.

Not Using Keywords Or Misusing Them

Keywords are still important and always will be and not recognising their importance is one of the most basic e-commerce SEO mistakes. What you should pay particular attention to, though, is how you employ your keywords. Misusing keywords is very simple and occasionally alluring, and if you do it, it may make or kill an SEO strategy. The term “keyword density” was a popular buzzword in the early years of SEO. Everyone was aiming for a crazy keyword density on each page. And while it worked back then, Google has outgrown the need for content with such high density at the cost of the quality of the content. 

Start focusing on keyword relevance and stop worrying about keyword density. You can start writing on the said topic by performing a content gap analysis. Concentrate your efforts on producing the most beneficial information you can. The method can be used for every page on your site, from product pages to blog posts, and is where real SEO success rests.

Avoid making these e-commerce SEO mistakes and focus on improving not just your content but also the quality of the content. It is always better to learn from the mistakes of others who have already experienced the blow from committing these mistakes. 

All the best!