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Google wants to make it easier for individuals to find, research, and purchase the goods they love, whether they are sold by big-box retailers, fresh direct-to-consumer companies, or the mom-and-pop store down the street. In order to promote businesses and provide consumers with more options while shopping, Google is supporting an open network of retailers and consumers with Google shopping search.

Shopping involves much more than just making a purchase; it also involves exploring, researching, and limiting your selections in order to find the best deal on the item you want. The search engine giant is aiming to have a thorough grasp of the products that appear on Google and in the real world, from photos and videos to online reviews and inventory in nearby stores, in order to present you with the most pertinent purchasing information. 

But before we understand how users and retailers can benefit from this visual search, let us understand what it is about and what it entails. 

What Are Google’s Shopping Searches? 

There have been a ton of google new features that redefines searches. The purpose of adding these features is to provide consumers with a more immersive, personalised, and visual experience. Danny Sullivan, the Google Public Liaison for Search, asserts that comprehending the standards by which Google’s algorithms determine whether the results are pertinent to you, in addition to simply viewing your search results, is very valuable.

For example, a groundbreaking feature that most of us have been looking forward to is that users can enter the word “shop” after the item they wish to purchase. With this, they receive a customised and enhanced search along with a visual feed of available goods, research tools, and nearby inventory. With this update, shopping is now more than just clothing. Ask your digital marketing agency how your business can benefit from this visual search update by Google.

Additionally, with just a few images—basically, the ones that are already on the retailer’s website—it is now able to automate 360-degree spins of shoes. Due to this, consumers can view shoes in 3D without being tied to the website that offers the feature. Beginning in early 2023, this feature will be accessible through Google Shopping in the US.

How is all this possible? Each of these actions can be completed quickly on Google owing to our AI-enhanced Shopping Graph. The Shopping Graph can now swiftly arrange shopping information online and comprehend more than 35 billion product listings, making it simpler and more natural to find what you’re looking for.

AI-Enhanced Shopping Graph 

On the desktop, whether you’re looking for clothing, gadgets, beauty products, or home goods, you’ll see a more aesthetically pleasing feed of shopping results that contains items, brands, content, and videos from all over the internet. You can also narrow down your search to find a certain item with the use of new dynamic filters. Therefore, to locate the best alternative while looking for a new coffee maker on a desktop, search “shop coffee makers” and filter by kind, brand, retailer, nearby, or on sale. Google’s criteria and results are dynamic, so they’ll change to display the most recent material.

Additionally, you can read up on products without pausing your search because of Google shopping searches. Simply click a product to discover more information about it right away without leaving your search results page, including offers from other merchants and reviews. Once you’ve located a product you like, simply click to visit the retailer’s website.

Direct Look At Online Reviews

From photos and videos to online reviews and inventory in nearby stores, in order to present you with the most pertinent purchasing information, Google has also emphasised the importance of having high-quality product reviews. To better understand the technology underlying the Shopping Graph, which is the most complete real-time dataset regarding goods, inventory, and retailers. 

Now you don’t just have to rely on your content writing agency to craft product reviews, you can even encourage your buyers to leave star ratings, comments and feedback if you have the right plugins on your website. 

Partnering With Shopify 

Understanding the products of the world thoroughly is only one aspect of the puzzle. Google has aimed to promote like-minded partners who share Google’s objective to democratise e-commerce in order to aid in the discovery of more merchants. 

This is also the reason  Google has expanded its collaboration with Shopify. This will be done by offering a new, more straightforward procedure that will enable the 1.7 million merchants who use Shopify to promote their products throughout Google in just a few clicks. Through this new partnership with Shopify, businesses will be able to reach high-intent customers on Google Search, Shopping, YouTube, Google Images, and other platforms. Therefore, it is a good idea to get a Google ads agency on board to target the right audience at the right place and time. 

Pick Where You Left Off

Google has understood search behaviour and realises that online shopping is not a linear process. Your browser may be opened with the intention of shopping, but you may instead focus on an email or news story, or you may not be quite ready to make a purchase. This is why, it has launched a new feature in Chrome that operates locally on your device to enable you to view your open carts when you start a new tab, along with other new modules in Chrome that let you take up where you left off. So you may resume your purchasing where you left off when you walk away or browse other websites.

Pretty cool right? 

Google has been a roll and apart from its spam updates, and insight into algorithm changes, the search engine giant is looking to delight its users by adapting itself to Web 3.0; an immersive way to online discoveries. Stay tuned to learn more about such updates and how they could benefit marketers and retailers alike. 

All the best!