YouTube Introduces Audience Targeting Options For CTV Advertisers

Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.

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Instagram’s DM-Based Shopping Tools For Businesses – Is Social Shopping The Next Big Thing? 

Instagram has taken the cake as the most effective and efficient social media platform for small businesses, especially after its new DM-based (Direct Message) shopping tool introduced by Meta. Though the platform’s prime purpose has always been connecting people, Instagram has not withheld from connecting people to businesses and vice versa.

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Indispensable Skills You Need As A  Social Media Manager

Social Media Manager's role is one of the most coveted management roles not just because it pays well, but because it's a creative and fun endeavour. A social media manager wears multiple hats and can work as a marketer, strategist, copywriter, designer, analyst, and customer care representative, sometimes, all on the same day. The job is definitely for a person who enjoys a challenge.

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YouTube Update: Insight On Channel Recommendation & Introduces Brand New Features! 

The new features and insights experimented with and introduced by YouTube make the platform a great place to release new and valuable content. In other words, it's a good time to become a YouTube creator.

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How Are Brands Using Twitch For Marketing? 

Have you limited your marketing strategy to YouTube and generic social media channels like Facebook, Instagram & Snapchat? If yes, there are numerous marketing opportunities that have you missed out on by not being active on this epic platform called Twitch. 

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Instagram Ditches Videos For Reels!

Meta introduced a series of upgrades one of which is a direct segue to promote short-form video content, much like TikTok. This can be a game-changer for businesses and brands on Instagram. Instagram’s new algorithm now puts original video-based content ahead and increases your chances of being discovered by users. 

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