White Hat SEO Techniques You Should Follow To Boost Rankings
Even if you are not a marketing maverick but have run your own business, you must have heard the term “white hat SEO techniques” and “black hat SEO” from your digital marketing team that works hard on building your business’s online presence.
What Do The Latest Google’s Updates Mean For Customers & Companies?
After Google’s constant updates throughout the first half of 2022, content marketers and SEO specialists have all gathered to figure out what really matters for web pages to rank. Up until now, what mattered most to Google was the number of page visits your website acquires, how much time visitors spend on your website and of course if the content aligns with the foundational E-A-T principle of Google.
The Ultimate Guide To SEO In 2022!
It’s because Google is reputed to display the most relevant and credible information based on your search query on the first page itself. Anything found beyond the first page is often irrelevant to the user with pages that may not serve the user’s interest or search intention.
Instagram Ditches Videos For Reels!
Meta introduced a series of upgrades one of which is a direct segue to promote short-form video content, much like TikTok. This can be a game-changer for businesses and brands on Instagram. Instagram’s new algorithm now puts original video-based content ahead and increases your chances of being discovered by users.
Blogging Time Management: How to Blog When You Have No Time?
If you are a brand or an individual that’s aiming for a high online presence, you must already know the role of blogging in your online marketing strategy. Blogging is a part of your online content marketing strategy and is that area of your website which is updated the most regularly with fresh content.
Structuring a Digital Marketing Plan: A Step-By-Step Guide
The competition is fierce and therefore your marketing plan should be bold. Still, it is easier said than done. To help you garner a great market share, leveraging a good digital marketing plan cannot be avoided, at least not in the present decade.
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