LinkedIn is a useful medium if you're trying to develop your personal brand in order to launch or expand your own business or if you want to position yourself as an industry thought leader.
Few marketing fads persist indefinitely. In practice, they change quickly, so marketers must adjust. Your marketing playbook should change as well because marketing is a dynamic field. However, if your strategy still looks the same as it did a few years ago, it's time to clean house.
Healthcare is now one of the most competitive businesses because consumers have more options than ever. So, how can you differentiate yourself from the competition in this situation?
The majority of us have, and it's a difficult situation to be in. It's not ideal to create material right before it needs to be released for more reasons than you may anticipate.
"Organic social is dead" has gained popularity among marketing thought leaders as social media becomes an even more pay-to-play game. Organic social media isn't what it once was, but it's also not extinct.
Google wants to make it easier for individuals to find, research, and purchase the goods they love, whether they are sold by big-box retailers, fresh direct-to-consumer companies, or the mom-and-pop store down the street.
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