Blog

Social Media Platform Facebook Revamps Ad Structure for Campaigns

The much anticipated Facebook Ad Campaign Ad structure change is here.  Starting March 4^th the global roll out of the new ad structure will begin. All old campaigns will be moved to the new ad structure.

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Small Business Marketing – Facebook Ads or Google Adwords

I am writing this for all those businessmen and entrepreneurs who are struggling with the decisions about which internet marketing medium to choose?

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How to tell Google to stop using your face & name in Ads

With the latest updated terms of service you will have allowed google to show your real name and face alongside ads, under an expanded version of its “shared endorsements” program. This is what it means :

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Boost Google Adds Campaign ROI with Business / Product / Service Reviews

Couple of months ago Google had announced the beta release of one interesting feature in Google Ads called “review extensions”. The objective was to allow businesses who advertise on google Ads to showcase positive third-party reviews, rankings, and awards from reputable sources in their ads.

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Can Social Commerce Sell, Really!

New age client : I am told Social Media is the way forward, can you get me sales from Facebook?

Should we say NO! or is there a way to really sell volumes using social media. Or we sell the usual “Social Media is a great Influencer” Spiel?

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The Three Stages of Product search !

Continuing from my last blog piece “Is Vertical Search going to overpower Google ?”, mostly all among other means, search engine use historical knowledge of search terms and current search queries to show ads. Google & other search engines are constantly adapting the latest

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