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Google Discover is the revamped version of Google Now – a tool that allows you to read and discover relevant content without the need for search queries. The feature began as “Google Now” in 2012 that fetched personalized feeds based on user preferences, search history, location settings, activities on the device and applications frequently used. Pretty cool, isn’t it?

Even though it is hassle-free, this tool had a bumpy ride in its initial days. This was the reason why the tool was called off and was later incorporated with key features into Google Assistant’s “Snapshot”. The tool was brought back in 2018 as Google Discover.

With more usage comes more advancement in turn ensuring a better user experience! Today, the Google Discover feed has evolved and has drastically improved user experience and engagement.
  

Google Discover is like the automated Aladdin of content, churning out content in different hot topics from around the globe based on your preferences! 

Browsing with Google Discover feels like a holistic experience as it is now possible to keep the hassle of searching at bay while receiving relevant and timely content with a simple swipe.

Google is actively experimenting with ‘the future of search’ by introducing more add-ons to engage users. Google web story is one such addition that is synonymous with popular features of Instagram, Facebook, and Snapchat. In the future, Google plans to introduce the “Following” feature that uses RSS or Atom Feed of websites so that users can follow a website and get access to its content updates. 

String Theory to Thing Theory 

Lately, Google has begun idolising “things” over “strings”.

This comes from the realisation that content creators can’t just impress the audience with texts alone.

Content is getting crisper and shorter given the low attention span of the readers of this generation and the overwhelming impact of short-form content in any social media marketing strategy. 

Going about without a query can only mean one thing, creating a smart browsing avatar that communicates with the search engine on your behalf at all times! 

The relevance of each Google Discover feed is dictated by the depth of the user’s knowledge. Google Discover keeps a track of the user’s interests based on their search history, interactions and engagement, which helps the application provide suggestions that are sure to interest the user.

How To Get Your Blog Featured On The Google Discover Feed?

Fundamentally, getting noticed through Google Discover has all the basic ingredients of a regular SEO master plan. Feeds won’t survive long without immersive content and a smooth user experience.

Let’s get up close and personal with ways to get featured in Google Discover!

As always, make the content unique for being featured on Google Discover.

Top-notch content must include :

• A catchy headline with keywords.
• Answer the reader’s doubts with clarity.
• Researched, crisp, and relevant information.
• Eye-catching visual elements (graphics, videos, images, graphs, etc.)
• Follow Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) norms.
• Be free of tangents (don’t go off-topic) and clickbait elements

Stay Abreast

The right content (feed) meets the right audience if it is relevant to Google Discover’s user preferences. It could be a topic of the present, a popular topic, or even a newsworthy element. It doesn’t mean that only fresh content features in the Google Discover feed, even old stellar pieces come up in the feeds when the user swipes or follows patterns that differ from the actual feed content. 

Give The Reader Something To E-A-T 

The credibility of the content lies in the way you present your content. Google discover feeds intend to weed out fake, deceptive, and potentially harmful content from its library.

Google has asserted the importance of E-A-T (expertise, authoritativeness, and trustworthiness) for successfully entering their good books. Incorporating expertise, authority, and trust in content is always seen as a gold standard for marking a website as a valuable piece of resource. 

E-A-T is particularly needed in YMYL (Your Money or Your Life) sites that publish content about the medical and finance industry. Readers of YMYL sites always prefer the content from subject experts and therefore the expertise level of the author is always looked upon.

Let Schema Be With You At All Times

Schema or structured data is the reason why web browsers understand the content of a website or a particular web page. Even though it is not mandatory to include structured data, Schema implementation is quintessential to conveying website content to the browser in a concise manner. So make sure to include maximum information about your entities.

Guarantee An Immersive Experience 

This is where you make your content visually captivating.

The attractiveness of the content that you display as the main image is what makes a reader click a Google Discover feed. The main image should be the hook by which you lead the reader to your site. Good content with a low-quality image is a swipe candidate. Do not post your content until you find a relevant main image with compelling features. 

Adding videos to your content will not only add value but also make it easier for the reader to understand the content and its related references and usages. The world is moving quickly towards video content; it’s better to complement all the new content releases with high-quality videos and consider video marketing as a vital part of your marketing strategy.

Improve your site

The vital element that drives traffic to your site is the UI/UX. Though several factors contribute to the quality of UI/UX, mobile friendliness and loading time are what bother the visitors the most. Provide the audience with the adaptive screen aspect ratios and quick loading time to engage so that they don’t feel like ditching your site. 

Try Google Web Stories

Since Discover is limited to mobile phones, Google has launched a tool to captivate the audience through visual storytelling effects. It’s called Web Stories. Web Story can be added to Google Discover too.

It is similar to reels and videos on popular social media platforms like Instagram and Facebook. What makes a Web Story stand out is that one can easily search for a particular Web Story! 

These quickly short swipe-friendly videos are entertaining and a shortcut to getting featured in the Google Discover feed.

Create your own Web Story to stay ahead in the digital world!