Are you proud of your website? Its design, the layout and the content on it? If yes, half your battle is already won because there are high chances that the website visitors would be retained on your website simply because of these reasons. But, to generate website traffic you need to optimise your website for SEO and conversion. Marketing mavericks know that this is a foolproof strategy to sustain your website traffic numbers for the long run and would eventually surge your leads and revenue.
The website for your business is probably the most effective marketing and sales tool for your business, it would not be an understatement to call your website your 24×7 salesperson. Yet many companies fail to design an engaging digital environment that encourages conversions. Content, page load time, style, and structure are all crucial factors in motivating potential and current customers to keep exploring your website.
To keep reaping the benefits of your well-designed website, you need to optimise your website for SEO and conversion constantly. Take a pen and paper and make notes of the best ways you can optimise your website, as you read along this blog.
A Sitemap Or A Site Search
According to market research, up to 30% of website visitors use the search box on a website to navigate to the relevant pages. However, this is true only if the website offers a site search.
User experience is the primary advantage of site search. However, information from search results might give you useful information about user behaviour by outlining their particular search terms.
You can use this information to tailor your content to those needs or expand your website’s content to cover any gaps. Based on the search phrases they enter, you might even be able to distinguish between consumers at different stages of the funnel thus increasing your chances of converting them. Your ability to focus on your customers’ most frequent concerns and pain points will enable you to better cater the website experience to their requirements.
Adding a sitemap or a site search will give your website extra credit and is always a good idea to have. If you are unaware of how you can add this to your website, take the help of website design services to have it added instantly.
Add Social Evidence From Customers
Customer reviews and testimonials play a huge role in influencing the purchase decision of prospective buyers. According to the Local Customer Review Survey of 2022, 77% of users say that they always look for customer reviews before making a purchase.
In fact, Google’s latest update on product reviews also emphasises the importance of having authentic and informational reviews that help prospects make informed decisions along with improving the optimisation of websites that sell the product or service.
Moreover, this also gives rise to user-generated content (UGC) that revolves around your product or service. This increases your online presence exponentially. Positive comments and ratings, original social media postings about your company shared by clients and influencers, UGC-like photos, and more can all be examples of this.
More social proof on your website demonstrates to other users that other people believe in you, which is a plus. Increasing conversions requires a lot of credibility and trust and can be easily achieved if you optimise your website for SEO and conversion.
Make The Most of Your Lead-Gen Form
Lead generation is the process of piquing target audiences’ interest in your products or services and turning them into potential customers. The goal is to guide prospects through the buying process by closing a transaction and guiding them to the top of the sales funnel at the awareness stage.
Lead generation forms are a useful tool for collecting visitor data, such as email addresses, phone numbers, full names, etc. This data can be kept in your company database and used to make targeted sales, thus increasing conversion rates.
Some websites are well aware of this and use it to their benefit. You can smartly ask visitors to fill out the lead-gen form by offering them something in return. For example, demand that you “complete this form to read the entire article” or “download this latest market report.” Businesses exchange content for information in this manner to increase their lead generation.
Create A GMB Profile
You may instantly boost your search rankings by free creating a GMB profile for your company. If your company is local, it will show up in the search results for clients that use the keyword “near me” in their search query.
The following advice will help you raise your GMB search ranking:
- Request reviews or comments from clients on your GMB profile.
- Customers can give your company a rating between 1 and 5 stars.
- Include your company’s logo, contact details, and hours of operation.
- Add new deals, discounts, and promotions to the GMB profile.
- Add your contact details, timings and directions.
Keep in mind that when a user performs online research, your competitors are also likely to pop up as a response to the Google query. As a result, you should include as much information as you can in your GMB listing to aid your prospects in choosing you rather than your rivals. Take the help of an SEO agency to constantly improve your GMB listing by optimising your website for SEO and conversion if you are not sure how it is done.
Even though you can design your website to accommodate a variety of client journeys, some customers will inevitably swerve off a pre-established path. This is particularly usual when working with top-of-funnel leads who are just unsure of their initial needs or are first-time visitors. They might be exploring every page on your website in an effort to discover a solution.
Your objective in these circumstances is to bring them back in and focus on them. If you have read the SEO guide, you might know that the best approach to achieve this is by observing any distinctive patterns in their browsing behaviour and providing them with pertinent material that corresponds to these interests. You can use this data to retarget your ads on social media or other pages as a part of their browsing journey.
You can use the data for personalised recommendations and retarget them with relevant ads with the help of a digital marketing agency. Integrating marketing efforts is a specialised field and it is always a good idea to take the help of professionals to implement this.
Optimising your website for SEO and conversion is a process and a constant one to say the least. Make sure to bookmark this article if you have not had the chance to make notes with a pen and paper. Be sure to revisit these tips regularly to not just rank high on Google’s search engine result pages but stay there!
All the best!