Few marketing fads persist indefinitely. In practice, they change quickly, so marketers must adjust. Your marketing playbook should change as well because marketing is a dynamic field. However, if your strategy still looks the same as it did a few years ago, it’s time to clean house. 

We’ll talk about five marketing trends that are fading in this article, along with some solutions for marketers.

Social Media Endorsements from Celebrities

Have you ever wondered whether a celebrity on social media actually uses a sponsored post?

For instance, the collaboration between Beyond Meat and the media personality Kim Kardashian in 2022 became viral, but for all the wrong reasons. Viewers immediately accused Kardashian of “fake chewing” after the company released a promotional video showing her trying their vegan products, which made many doubt the veracity of her endorsement.

Although celebrities provide greater visibility, buyers must respect the star and think the recommendation is genuine. But it’s growing difficult to establish that trust.

According to research and Marketing trends, people are losing faith in celebrity endorsements. Only 44% of Gen Zers trust celebrity or sports endorsements. For Millennials, this figure falls to 38%.

As could be expected, the same study discovered that influencers are more dependable as brand spokespersons. We anticipate that social media influencers, particularly micro-influencers and also personal branding ageny will begin to rule this market.

Compared to typical celebrities, micro-influencers have a smaller fan base, but their audience is much more active. Additionally, because they are regarded as “regular” people, their audience is more likely to trust their advice because of this, as suggested by seo agency.

More than 56% of marketers who spend in influencer marketing work with micro-influencers, showing that brands are catching on.

The Instagram look with lots of Filters

You might have noticed a change in Instagram’s design if you’ve lately glanced through the app.

According to a digital marketing agency, The era of overly edited photographs and flawless Instagram feeds is over. Influencers, corporations, and regular users are shifting toward a more unvarnished appearance these days.

What prompted this change of direction? The heavily polished appearance that has dominated the platform for years has grown tiresome to many users. Particularly among Generation Z, genuineness is valued over online polish. They naturally go toward TikTok since there, unpolished and uncensored content is the norm.

Brands are beginning to recognise this change. For instance, the skincare company Glossier participates in the “anti-aesthetic” movement by posting candid images, unedited photographs, and even adorable animal images.

As said by the content writing agency, Despite the fact that this is merely a change in aesthetics, it highlights a larger trend among young consumers: their need for authenticity from businesses. In other words, selfies with a lot of filters and pictures of avocado toast won’t do. Brands must instead consider how to come across as more approachable and relatable online.

Talking Over Audio

When the epidemic first started, a lot of individuals were looking for ways to communicate with others, and audio chat rooms like Clubhouse and Twitter Spaces saw an increase in popularity and in digital marketing trends.

Today, more than a quarter of marketers (29%) say they won’t be spending any money on audio chat rooms until 2023.

The fact that customers prefer to converse with other individuals rather than companies is the main issue with audio chat rooms from a marketing standpoint. Only 7% of Gen Z customers actually prefer audio chat rooms for learning about new products.

Younger audiences are also becoming less interested in audio chat rooms. In the past three months, only 14% of Gen Z customers visited Twitter, and only 13% went to Clubhouse. It’s worthwhile to look at alternative tactics if your audience tends to be younger.

Extended Videos for Social Networks

According to video marketing trends, It goes without saying that short-form video has dominated social media this year and will do so again in 2023.

In fact, according to HubSpot’s 2023 Marketing Strategy & Trends Report, short-form video will expand more than any other trend in 2023. Additionally, an astounding 96% of marketers concur that a marketing film should be under 10 minutes in duration.

This isn’t to say that long-form video doesn’t have a place or that it’s becoming obsolete, of course. Longer videos might provide more details on a subject, item, service, or brand.

The issue, though, is to make your videos interesting enough to hold viewers’ attention. On the other hand, shorter films are more effective on social media since they are more in keeping with the quick attention spans of online audiences.

Metaverse Advertising

Content writing for social media explains Marketing is all about trying new things, and the metaverse has become a new frontier for experimentation. But it appears that the initial euphoria is waning.

In 2023, 29% of marketers intend to discontinue advertising in the metaverse, which includes Horizon Worlds and Roblox. Furthermore, over a quarter (27%) intend to cease using VR and AR.

Although the metaverse is exciting, putting it into practice is challenging. Adoption is slow and the hardware is unpleasant and pricey.

Despite this, the metaverse is still developing. The situation can change as it develops.

Your marketing playbook should change as well since marketing is constantly changing. It’s critical to evaluate which trends you want to capitalise on and which ones you should leave behind as 2023 draws nearer.

Stay tuned and subscribe to our blog to know the marketing fads you must leverage, this 2023!