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Imagine providing some really innovative services in our locality that not many people know about it in the area. You have opened a website for your business but don’t really know how you can use it to increase visibility online to improve sales. It’s truly a futile effort, to provide great services without diligently following the best tips for local SEO. 

What is Local SEO?

Smaller companies that conduct their operations locally rather than nationally need local Search Engine Optimisation (SEO). Local SEO prioritises showing up on SERPs in a particular location, while national SEO places more of an emphasis on ranking in nationwide searches. This tactic depends on marketing your company’s name, goods, and services to local prospects and clients.

As a result of the strategy being more pertinent to your local consumer base, optimising your local SEO results in increased website traffic, leads, and conversions. Consider this targeted approach as a technique to help you compete more successfully against larger, more well-funded national companies. You may counteract the benefit of larger brands that frequently optimise for broader keywords by concentrating on specialised local-SEO tasks.

Now that you understand what is local SEO, let us look at some of the best practices and tips for local SEO to improve your visibility online. 

Make GMB Your BFF 

If you want to optimise your website for SEO and conversion, then having an updated Google My Business (GMB) profile is important. A GMB profile makes your company appear in listings where it otherwise wouldn’t by increasing its online presence immediately. To create your account, you can adhere to Google’s instructions, but be sure to follow these tips: 

• When describing your company, be sure to mention your core keywords and the region in which you operate.
• Select the most appropriate category and/or subcategories for your GBP listing, and research the most effective common search terms for your company.
• Check to see that your name, address, and contact information in GBP match those on your website and in any other local citations to validate your profile. By simultaneously distributed to all regional listing sites, Semrush’sTool can assist you.

Your SEO agency will be able to guide you in following these tips for local SEO and it invariably starts with building a great GMB profile. 

Monitor & Maintain Reviews

Getting your consumers to leave positive reviews for your company not only improves your Google My Business presence but also motivates people nearby to make purchases from you. 

Here are some ideas to get customers to post reviews:

• After a sale is completed, request a review in person. Offer discounts and offers to build your first few sets of reviews.
• After a consumer makes a purchase, invite them to leave a review by sending them an email or text (but only after you’ve screened them using an internal poll to make sure you’re not targeting unhappy customers).
• Respond to current reviews in a professional manner, expressing gratitude to reviewers and addressing grievances in unfavourable evaluations.

Reviews are the best tool for identifying issues and difficulties your business frequently confronts. There are several ways to learn and monitor how your various locations operate.

Use Keywords To Improve SERP Rankings 

The key to improving your organic position on Google’s search engine result pages (SERPs) is to regularly monitor your content, audit it and incorporate keywords with high search volume (related to your business), into your website content. Don’t forget to follow this SEO guide that I’ve put together for you.  

You’ll want to track the keywords you’ve chosen to perform for after you’ve recognised them. There are several ways you can accomplish this; Semrush even makes it slightly simpler for you. The Position Tracking Tool, for starters, enables you to track and contrast numerous physical locations or devices inside a single project. You can manage local SEO tracking with ease and even observe how your rivals are faring. Additionally, with the Listing Management Tool, you can monitor up to five certain keywords that are located within a specified distance of your company. There are many such tools that your digital marketing agency can use to help you improve your SERP rankings. 

Build Social Media Presence 

You can find a huge range of options on social media. You can use a variety of platforms to increase your online presence. Selecting the platforms and organising a multichannel strategy in order to ensure that your message is consistent across all channels is the first stage. 

One thing you should consider is the type of social media platform you want to build your presence on. This is because the content on each platform is different and caters to specific demographics. For example, content on LinkedIn is mostly consumed by working professionals and thrives on a formal tone of voice. However, Instagram caters to a different demographic with an informal tone of voice. 

Building social media presence is a lot of work and that is why you can deploy social media marketing services that can help you share the load. 

SEO is constantly evolving. It’s impossible to predict when Google will add new features to its SERPs for local searches, but you can anticipate these adjustments. Because of this, it’s crucial to continuously monitor local SEO. By following these tips for local SEO, you can make sure that your company not only benefits from profitable local searches but also has a strong basis for when new SEO capabilities are added.

All the best!