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Google Display Ad Introduces More Targeted Technology

Google Ads has been an SEO master’s dream come true ever since the feature’s inception. In order to attract clients looking for what your business has to offer, Google Ads has made it simple to advertise the distinctive qualities of your company.

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Product Review Best Practices Now Have A Clear Definition

Google recently came up with an update to clarify the lingering doubts about its best practices for writing product reviews.

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Don’t Miss These Tips For Local SEO For Your Business

Imagine providing some really innovative services in our locality that not many people know about it in the area.

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Google has affirmed its stand on AI-generator images on websites.

As AI-based technologies keep evolving to produce stunning images from text inputs, companies and website owners wait to see Google’s stand on using such technologies to enhance websites.

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How & Why You Need To Perform A Content Gap Analysis

Apart from creativity, the one thing that determines the success of your content marketing strategy is consistency.

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Google will soon discontinue store visit reporting from Analytics and place it elsewhere

Google finally decides to let go of the store visit reporting capability from Google Analytics. The tech giant will discontinue the options from October 2022. Google will no longer generate and report on store visits data while keeping historical data intact. 

The announcement did not come in the form of a public statement, but Google silently informed publishers through the help page of Google Analytics. A user named Charles Farine Adswerve was the first to spot the update, and he later shared the news via his LinkedIn account. According to Google’s notice, store visit reporting capability will be scrapped from Google Analytics on 10/31/2022 and asks users to go to their account manager to clarify further questions. 

Store visits is a metric in Google Analytics that allows users to determine the number of people who went to their brand’s physical location after visiting their official website.

In a typical scenario, Google obtains the data by monitoring the activity of people who have enabled location history on their mobile devices. Till now, only businesses were allowed to gain the store visits report provided they linked their Google Analytics to a Google Ads account.

There is still a ray of hope for businesses as Google will continue providing the same data via Google Ads after the stated discontinuation. This means companies that currently leverage Google Analytics to get the report will have to switch to Google Ads in November 2022.