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In addition to its typical use cases like job searching and B2B marketing, LinkedIn has expanded to encompass personal brand development. Bill Gates, Richard Branson, and other corporate leaders have all made investments in LinkedIn personal branding to promote their professional aspirations.

Entrepreneurs and business professionals from various areas are presenting their stories on LinkedIn, raising awareness for themselves and their professional interests, and attaining their personal branding goals, similar to how influencers use platforms like Instagram to create their identities.

LinkedIn is a useful medium if you’re trying to develop your personal brand in order to launch or expand your own business or if you want to position yourself as an industry thought leader. Take into account these content suggestions for developing your personal brand on LinkedIn to better tell your own narrative.

1. Share a Story

Speaking of brand storytelling, presenting facts about oneself that other people can identify with is a crucial component of developing a personal brand. Your personal brand doesn’t have to be all business; in fact, it’s likely that including personal components can enhance engagement as people find points of commonality with you.

This is best illustrated by Gary Vaynerchuk, who uses his personal brand to write about his love of the New York Jets NFL football team and his interests in trading cards and flipping garage sale stuff.

Ideas for LinkedIn Storytelling

Try incorporating these concepts into your LinkedIn content strategy to tell your own story:

• Create a blog post about a lesson you learnt that your readers will find useful and relatable.
• Post a query asking about people’s extracurricular interests. Despite being a network for professionals, LinkedIn is made up of people, so you might be able to create a community around those who share your interests.
• Write a LinkedIn Pulse post detailing how you developed your company to this point or how you attained the position you currently hold.

2. State Your Prognoses for the Future

One thing thought leaders do is discuss their projections for the future of their sector. You can establish yourself as a thought leader by spotting trends, opportunities, or impending issues and communicating them with your audience. This material will not only provide your audience with insightful information, but it also might provoke discussion.

Digital marketing agency suggests, An illustration would be anticipating that SMS, voice, and automated customer experience technologies will gain popularity among marketers in the upcoming year in the marketing sector. Consider making comparable forecasts similar to those in your own business and post them on LinkedIn or in a longer LinkedIn Pulse article.

3. Respond to a Typical Industry Question

As suggested by the Personal Branding agency, whether corporate expansion or personal brand development are the main objectives, the foundation of every LinkedIn content strategy should be to add value to your target audience. One method to do this is to assist others by responding to their inquiries.

You have a chance to weigh in and assist people in making sense of queries, trends, or contentious issues that come up in your sector. A Brand Credential example would be listing the important factors to take into account while deciding which social media platform is best for your business.

By restating a question you’ve seen elsewhere and offering your own response, you can use this method in your LinkedIn posts. You can also use it to respond to questions other people have asked in their posts by leaving a comment on their post.

4. Express Your Opinion About Industry News

There is a chance for industry experts to weigh in and assist their audiences in making sense of it when trends or contentious issues in your business develop. For instance, when new social media platforms are introduced and start to acquire popularity, marketing experts comment on the advantages and disadvantages of the platform as well as their initial usage experiences.

Sharing articles that comment on the increasing appeal of app-based delivery services would serve as an illustration in the food and restaurant sector.

Keep an eye out for related subjects and news events in your own industry, and use the chance to express your opinions. This will spark discussion among your colleagues, and thoughtful analyses of the current trends will help you build your credibility as a thought leader.

5. Include Outside Content in your LinkedIn Content Strategy.

Sharing thought leadership information from colleagues and independent media not only creates compelling content you can always use when you need a post topic, but it also teaches people to come to you for thought leadership content. In this manner, it will be natural and on-brand when you start incorporating your own blog articles, videos, and other content into your content schedule.

A strategic pillar for developing your personal brand on LinkedIn might be a regular cadence of content from third parties, such as articles, videos, and infographics.

The only expense is the time you spend looking up content ideas and crafting prose to share them in your posts, so you can use this method as much as you like and it offers low hanging fruit in terms of free impressions and interaction.

Consider sharing articles from your sector that feature news, advice, and how-to content. Sharing a marketing ideas blog from a well-known business or marketing newspaper would be an illustration of this for Brand Credential.

In the post copy or by tagging the publication’s LinkedIn page or account handle, give them due credit. Giving them the credit they deserve will enhance the likelihood that they will interact with your content.

6. Feature a Coworker or Client

Build your personal brand by Highlighting clients and coworkers is a tried-and-true LinkedIn marketing tactic for B2B organisations, and it’s a content strategy with benefits for building personal brands.

Sharing client success stories, emphasising their satisfaction with your goods, and expressing your gratitude all help your consumers feel appreciated while also promoting your own business achievements.

Try sharing your coworkers’ work, praising them, and mentioning their contributions when you want to showcase your colleagues. This will spark conversation and promote participation on their end, highlighting the value of your network.

7. Provide behind-the-scenes Information About Your Workflow

It should come as no surprise that the finest personal brands seem intimate. These people are able to provide real value, including professional value on LinkedIn, and do so in a way that reflects their unique personalities.

As suggested by Social media Marketing Agency, behind-the-scenes content is a type of content that can assist you in achieving this goal for your LinkedIn personal branding. You can provide your own behind-the-scenes updates in the same way that businesses frequently do to foster client devotion to their brand.

If you own a business, you can publish written articles and films that reflect your daily experiences managing and operating your company.

If you’re a professional looking to expand your thought leadership footprint, you can discuss the daily habits that you’ve found to be most productive or how you’ve dealt with issues that are widespread in your field. A marketing expert might do this by outlining the procedures involved in a recent product launch and then asking colleagues how they would have approached it or what advice they might have for upcoming product releases.

The objective of this technique is to give a personal perspective that will make you and your personal brand relatable, regardless of the type of information you share.

8. Produce Branded Images and Videos

There are many opportunities for visual branding in LinkedIn posts. To improve your LinkedIn personal branding, try designing simple graphics or your own logo to use in your image postings and videos.

Opportunities for Visual Branding on LinkedIn

Use these visual branding chances in your LinkedIn content strategy by trying:

• Make a recognisable cover photo for your LinkedIn page.
• Make a logo for your own brand to put over photos and videos you post on LinkedIn.
• Create branded feature images for LinkedIn Pulse articles when you write them
• Create branded infographics quotation graphics for your audience to communicate knowledge and thoughts.

9. Share a Professional or Business Meme

We all work in some capacity, and memes are a humorous way to express both the common frustrations and the positive aspects of our jobs. For instance, 2021 was rife with memes about remote work. Zoom calls with children in the background and those on silent throughout every call, etc. Find a meme or content distribution that will appeal to your target demographic or come up with one yourself.

10. Post a Poll

A poll is a form of LinkedIn post that enables your audience to select one of several options or to enter their own response. To engage your audience, try making a poll about your sector.

Content Marketing Trends advise that, With polls, you can also provide follow-up material because after the poll ends, you may write another article summarising the results. Asking individuals which social media platform they would choose for their marketing approach if they could only choose one would serve as an example of Brand Credential.

For more details on LinkedIn polls and poll ideas, see this blog post on the architecture of a LinkedIn post.

LinkedIn has established itself as a platform for building personal brands, giving users access to a wealth of content possibilities for engaging their audiences as well as the chance to benefit from the platform’s expanding professional user base. Utilise these advice and content suggestions to strengthen your personal brand on LinkedIn.