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Twitter is rolling out Campaign Planner to 15 more countries to help advertisers gain insights into the target audience they can potentially cover. Campaign Planner is a forecasting tool, and the refresh will have support for the video views objective. Initially, Twitter released Campaign Planner in three countries. The feature can estimate the size of the audience businesses or users can potentially reach when they use Twitter ads based on the preset parameters.

Campaign Planner also works as a predictive tool- it provides invaluable information about the performance of all of your campaigns before it goes live. Apart from that, the features also allow you to forecast myriads of metrics such as impressions, average frequency, specific audience against CPM, reach, duration of each campaign, placement, frequency setting, etc. 

The great thing about the upgrade is that it lets you predict campaigns with the Video Views Objective. The budget forecasting option for campaigns based on auction is useful when you want to know the cost you will have to spend to reach your audience. The campaign Planner tool allows users to save their work as draft campaigns so they can incorporate the setting into a real Twitter campaign.

Best practices recommended by Twitter Campaign Planner 

Numerous research-backed best practices for using Campaign Planner and Twitter have already been shared with the users. 

High Frequency

The social media platform also recommends budgeting to achieve the desired results. Users leveraging this option will be able to budget their campaigns with higher levels of weekly frequency. According to Twitter “Multiple exposures at higher investment levels increase brand awareness compared to a single exposure”. 

The optimal length of your messaging

The update also contains a recommendation for the optimal length of campaigns. A campaign length of at least five to thirteen weeks is required for the best results. Twitter found this length the optimal length for messaging because it will stay aligned and relevant with your target audience. 

Availability

As far as the availability of Campaign Planner is concerned, advertisers from the below eighteen nationalities will be able to use the tool: 

India, South Korea, Argentina, Thailand, Australia, Brazil, Japan, United Kingdom, Mexico, Philippines, Canada, France, Germany, Spain, Sweden, Turkey, the United States, and Saudi Arabia.

Twitter campaigns are gaining popularity in every country as the platform registers unprecedented growth. Since the tool is integral to result-driven marketing efforts, Twitter will speed up the release to other geolocations without delay.