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Say you open a business in 2022 with the ambition to become the best brand in your industry there is to exist. Could you do that without social media marketing? 

Some would argue that social media is not imperative for marketing. However, when statistics show that about 4.59 billion people use social media in 2022, staying away from social media marketing may do more harm than good. Unless you’re one of those unconventional businesses that sincerely believed that using digital tools access social media increase the world’s carbon footprint. Even if you are, at some point you may realise the importance of having a presence on social media in some form or the other. 

Social media is one of the major technological advancements that has enabled small businesses to successfully connect with clients over long distances. There are innumerable unique and inventive ways that brands may connect with their current customers and win over new ones thanks to social media platforms like Instagram, Facebook, TikTok, YouTube, Pinterest, and many more.

If you are new to the concept of social media marketing, this blog will answer some social media marketing FAQs that will help you in streamlining your marketing efforts via social media. 

Let’s go! 

Which Is The Most Effective Social Media Channel? 

Social media drives digital connections and irrespective of which business you own, there is a social media platform out there that can cater to your goal of increasing brand awareness. Therefore, there is no one-size-fits-all solution to this question. 

However, you could ask your social media marketing agency which is the most effective social media channel for your business. Since the nature of each social media platform is as different as the variety of businesses, the answer depends on factors such as who your target audience is, what kind of content your business curates, your business or brand’s personality, etc. 

What Skills Do You Need As A Social Media Marketer? 

This is one of the most common social media marketing FAQs and with good reason because social media keep evolving. Social media marketing is a field of specialisation and not a generalisation. You may think you manage your personal social media account so managing a page for your business would be as easy. However, that is far from the truth. 

The skills you need as a social media marketer include: 

• Administrative skills
• Organisational skills 
• Communication skills (both internal and external) 
• Data analysis 
• Creative Thinking 
• Team & Resource optimisation 
• Designing and writing 

These skills are broadly categorised and are not limited in their reach. However, depending on the business you run, social media marketing requires a unique bent of mind to strategise social media. 

Which Types Of Content Work Best On Social Media? 

Well, the content that rocks depends highly on the social media platform. This is because the users of each social media channel are different. According to social media statistics, the age groups of social media users include 84% between 18 and 29; 81% between 30-49; 73% between 50 and 64; and 45% are 65 and older.  The age groups are different for all platforms. These include Instagram, LinkedIn, Facebook, YouTube, Twitch, and Reddit, to name a few. 

However, one of the recent trends seen in the new-age social media is that video content has been getting great responses from all social media platforms. This is one reason why Instagram recently started considering videos of less than 15-mins as reels making pivotal changes in Instagram marketing. 

Should I Use Paid Third Party Tools To Schedule & Reporting? 

As a social media marketer, you may be depending on the analytics tools included in social media platforms to determine how well your posts are doing and how effectively your plan is working. However, you need to use tools that may enlarge your view of how each marketing method is performing across many platforms if you want to acquire a comprehensive understanding of your client’s social media marketing plan. 

This is one of the top social media marketing FAQs that social media marketers ask and a good digital marketing agency would say that there are several paid options available now due to the growing demand for social media analytics tools. But it might be a good idea to start out with a free tool if you are just starting out in social networking. 

Which Are The Top Metrics For Social Media Monitoring? 

The number of metrics you monitor will rely on your team size, budget, and company goals in addition to those. 

Some of the most popular metrics that you should be aware of are: 

• Impressions 
• Reach
• Engagement Rate 
• Click through rate 
• Conversion rate 
• Video completion rate 
• Audience growth rate 
• Video Views 

What Is The Difference Between Digital Marketing & Social Media Marketing? 

Digital marketing makes use of a variety of digital media to connect with the target market, raise brand awareness, and boost sales. These include PPC ads, content marketing, social media marketing, email marketing, SEO, etc. 

Social media is a part of a digital marketing strategy. To raise brand awareness, it makes use of social media sites like Facebook, Twitter, Instagram, YouTube, Snapchat, etc. It uses communication with audiences to build relationships with clients and boost revenues. 

Can You Integrate A Social Media Strategy? 

It is possible that you use more than one social media channel to communicate with your audience. In this case, you can use the “Create Once, Publish Everywhere” (COPE) strategy to integrate your marketing campaign and have uniform communication across all platforms. 

Depending on the social media channels you use, the post’s actual nature may also need to be changed. For instance, if you share tweets with photographs on Twitter, the same content needs to be repurposed for platforms such as LinkedIn and Facebook. 

Another example is Instagram’s story features allow users to repost their posts from their profile as well as their galleries, making it easier to COPE content. 

Social media marketing has become an essential part of digital marketing and if you are new to the concept of social media marketing, then this list of social media marketing FAQs may be a great starting point for streamlining your strategy. 

All the best!