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Knowing what to include and where to position keywords is more important than ever as online material continues to become the main information source for many people. Every website, whether it be an official company website or a social media platform, needs to include keyword research before uploading content if they want to compete effectively. One way to do this is to know how to use Google Trends to optimise your searches. 

So, you’re not sure what Google Trends is? Let’s first clarify that before we dig into how to use Google trends as a part of your marketing plan. 

What Is Google Trends? 

Google Trends displays popular news, search keywords, and topics on the search engine. It offers real-time information on recent trends going back seven days as well as historical patterns going all the way back to 2004. Google Trends includes anonymised samples of real-time and historical search requests that are divided into subjects.

A huge unfiltered sample of actual Google search requests is accessible through Google Trends. It is gathered, classified (to determine the subject of a search query), and anonymised (no one is personally recognised). This enables fetch content to show interest in a specific subject from all over the world or even from a specific city’s geography.

Google divides each data point by the total number of searches for the region and time period that it represents to standardise the data and evaluate relative popularity. Based on a topic’s share of searches across all topics, those values are then scaled on a scale from 0 to 100.

Unless you are an SEO agency, you wouldn’t care about how Google Trends works but you should definitely know how to use Google Trends to benefit your business. So let’s dig into that. 

Identify Trends 

If you are a content marketer, you probably use tools to schedule posts and monitor changes in keyword popularity. 

Strong content producers must always plan for future content and sometimes even follow digital marketing trends to stay relevant. This is where Google Trends comes in handy because a simple analysis of Google term trends will also reveal similar topics. Any term you search for will have a table with the top five related searches next to it. These subjects can be used to inform your content and develop links. 

In order to do this, tracking seasonal trends using Google Trends can assist you in determining when to create content that is likely to receive a lot of search traffic around specific periods of the year, such as the holidays. These search trends assist your business in launching promotions at the ideal time.

Google Trends may provide graphic representations of when and how frequently a certain keyword was searched in relation to other times of the year. Fewer marketing errors result from being able to prioritise the cyclical trends with the most traffic. 

Topic Clustering 

Imagine you’ve opened a speciality shop selling homemade soaps. You might be considering branching out into other verticals once you’ve established your specialisation. You are trying to sell additional product categories in your store rather than only just homemade soaps since consumers might be interested in those as well. 

Knowing how to use Google Trends can assist in streamlining your topic cluster strategy with subjects. In addition to search terms, Google will suggest subjects while you type in a term, and once you choose a topic, it displays “Related topics” as well. Check out the real-time search trends report getting a sense of how Google News contributes to the development of relationships between topics.

Compete On Related Queries 

If you follow any ultimate SEO guide, you will know that with competitive keyword analysis, you can become a tough competitor in your industry. Any Google Trends search will reveal related inquiries in addition to related topics. These help you compare a popular search to the overall searches for your subject of interest and let you see what kinds of search phrases people used in conjunction with the ones you entered. 

Let’s take the example of writing a blog article about “homemade soaps” The related queries area in Google Trends indicates that “homemade soaps for small kids” is also a highly searched related query. You can help you come up with ideas for cluster subjects if you’re using the pillar/cluster strategy for your content. 

Leverage content writing services to create content on related queries that are in demand. When planting keywords or making content calendars for marketing or social media efforts, this kind of information may be incredibly helpful.

Improving PPC Ad Response 

You can gain from using Google Trends for your paid marketing efforts if you engage in PPC advertising. Once more, you might want to experiment with the filters for other locales, platforms, and time periods to look for variations.

You might discover, for instance, that trends in India and Singapore are different from one another or that online (desktop, mobile, etc.) search behaviour differs from that of YouTube. To increase the impact of your campaigns, you might use this information in your advertising plans. If you are not sure how to make the most of this, it is a good idea to take the help of a good digital marketing agency for this. 

Even better, you can mix your PPC and SEO efforts. You can contact people who might be interested in your goods or services by developing content based on trends. After that, you direct them to your website, increasing the efficiency of your remarketing advertising. 

In addition to SEO, PPC, social media, email, and other channels, Google Trends is a very useful tool for marketing. It helps you not just with your own research but also with comparing your company to its rivals. If you don’t know how to use Google Trends and don’t have it in your toolkit, you’re missing out on marketing when your audience needs it most. So it’s best to keep up with the trends in order to be the best business in your industry. 

All the best!