It’s halfway through 2022 and the digital marketing strategy you may have deployed at the start of the year may show you some strategies that work for your business and some that you will not carry forward to the next year. Digital marketing is a domain that will always evolve and there will always be newer things to learn and older things you no longer need to invest in.
Either way, as you make notes about what works for your business and what does not, you should be aware of the digital marketing trends that are picking up pace. These new trends have set in, especially because of the following reasons:
- The Covid-19 pandemic.
- Latest Google Core Updates.
- Update in Google’s Content Guidelines.
- Increase in the rate of digital transformation of businesses around the world.
- Change in online behaviours of individuals.
- Increase in the number of people who use the internet to read and make purchases.
- Marketplaces created within social media platforms.
Owing to the above-mentioned reasons, let’s look at some digital marketing trends your business may need to hop on to in order to stay ahead of the competition in 2022 and beyond.
Social Selling
As of 2021, there are 2.14 billion digital consumers worldwide. That amounts to 27.6% of the 7.74 billion people on the planet (Oberlo). To put it another way, more than one in every four persons you see are internet shoppers. While e-commerce businesses have long understood the value social media brings to their online business, social networks have only lately incorporated shopping into their experience. This has given rise to social selling as a trend in 2022 that enables small and medium-sized businesses to market and sell their products through social media.
The fact that Facebook did it first and was successful in doing so paved the pathway for other social media platforms such as Instagram, Pinterest, Snapchat and TikTok.
Unsure of how you can make the most of the social selling trend? Find a social media marketing company that can help your small or medium-sized business sell through these platforms.
Personalized Marketing
Twilio’s 2022 State of Personalization Report indicates that, up nearly 20% from 2021, 62% of consumers believe a brand will lose their loyalty if it offers a non-personalized experience. The rise in demand for personalization wasn’t sudden; the pandemic in 2020 contributed to its growth. Most consumers were compelled to spend a significant amount of time indoors and online during this period of unpredictability. According to the Mckinsey & Company research, 75% of customers experimented with new shopping habits during the pandemic. Customers expect more worthwhile interactions from the brands they interact with.
To match the expectations of customers, companies such as Zomato, Uber and Nykaa have started investing in fetching personalised lead-gen forms, permission-based, and relevant to online interactions that engage and thrill website visitors and stick to delivering their preferences even when after they close the webpage, through personalised ads and emails.
Virtual Reality Experience
A lot of businesses are utilising augmented reality to make their customers’ user experiences memorable by utilising digital marketing services to great effect. The customer can comfortably review the product from wherever they are.
Some prime examples of this include:
If you are unsure of how that chair from IKEA would appear in your living room, you may use the IKEA app to upload a photo of your area and then browse their carefully selected collections to locate the ideal furniture, carpets, pieces of art, etc.
Similarly, with the Asian Paints painting application, you can virtually see how your walls would look with specific colours. This has helped so many customers to make the right choice for their homes.
If you are unsure of how you can include this as a part of your digital marketing strategy, ask an experienced digital marketing agency to help you with it.
Geofencing
Geofencing technology is a location-based service that will be used by more than 2.3 billion users by 2023 (Market Research Future). It enables businesses to send specific messages to people who enter their “fenced” area. It might happen via text message, email, social media, or an app.
Initially deployed as a part of automobile technology, this technology has been used by marketers for businesses such as Burger King and McDonald’s to show the nearest outlets. In the west geofencing has been used by Waze, to indicate the nearest gas stations.
Using physical location tracking to target your audience opens up new business prospects, such as the ability to send push alerts, collect improved campaign data, and extract marketing insights. Geofencing is a mobile and desktop marketing strategy that assists companies in interacting with customers and potential customers who are close to a specific area and are thus more likely to make a purchase even before going to a specific store.
These trends have taken over the digital marketing landscape and have even expanded its capabilities with the help of newer and smarter technologies. If you are able to hop on to even one of these digital marketing trends, you can push your business way ahead of its competitors.
All the best!
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