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9 Link Building Techniques That Will Be Effective in 2023

Link-Building-Techniques

Ever tried a link-building strategy after reading a blog post about it and receiving:

No replies or replies that want payment for links?


It becomes so terrible that the majority of SEO practitioners declare link building to be an impossibility.

Why is link building the component of SEO that causes the greatest pain?

According to SEO agencies, mostly because it’s challenging to implement at scale because it calls on relationship-building, which is not scalable.

The most enjoyable aspect of SEO isn’t backlink building.

But it’s a fundamental element of SEO best practices. Fortunately, it’s not as difficult as you may believe.

Not all of us have extensive networks spanning the whole business to immediately enhance our material. However, you should build them if you can. In fact, they’ll form the basis for expanding backlinks.

We opted to ask folks running successful websites what approaches have truly worked for them rather than regurgitating the top techniques you’ve probably already heard 100 times.

Our B2B SaaS SEO agency’s skilled SEOs and in-house strategists have created thousands of high-quality backlinks using these (white-hat) techniques, directly assisting in the expansion of a very effective inbound channel.

In this article, we’ll discuss nine of the most effective link-building tactics used by skilled marketers. Seo content writing services help you with the strategies for link building that you can actually put to use.

What exactly is a link-building strategy?

The process through which webmasters gather references from other websites that link back to their own material is known as link building. One of the most significant ranking factors used by Google is a website’s backlink profile, which consists of links pointing to its own content from other websites.

Your website has more social proof that it is important the more websites connect to it. Strong content can naturally attract backlinks, but there are also deliberate tactics you can apply to increase their number.

The digital marketing agency has a list of 9 tactics that have been tried and tested by others and have been proven to be effective.

Compile Market Statistics

Compile market statistics

For establishing high-quality backlinks, creating a hub of the most pertinent statistics in your business is quite beneficial.

Stats are frequently sought after by content developers, especially for website content writers. They enjoy creating data-driven content and require data to support it. Content makers can save time by reducing their need for research if you can curate the statistics on one page.

The data need not be yours. Having a carefully curated set of industry statistics that are concise and clear is helpful, even when referring to secondary sources. Both content producers and searchers can use these postings as resources.

Showing that you are familiar with the blog, care about their audience and brand, and produce something worthwhile is the key.

Irina Kvashali from amoCRM described how she uses a swap—an article exchange between various platforms—to make guest blogging effective for her business and increase referral traffic.

“We’ve been working really hard to write excellent content for other websites. If the blog’s owner approves, we can use this to link to their site using a do follow attribute. This is one of the best SEO strategies, in my opinion.

Kvashali identifies three key factors as the causes of the effectiveness:


Relevant Backlinks

When writing content, you might use related websites, such as your own, to increase traffic. Additionally, because these links are relevant, your own website will rank higher on Google.

Unpaid Backlinks

We don’t believe in purchased backlinks, claims Irina. Not only might Google penalise you for using these “black-hat” strategies by decreasing the authority of your website, but you also never know if these backlinks will still be present in the future.

You may get a lot of do follow backlinks for free using the guest posting method.

Healthy Backlink Growth
Content writing agency advises, although it needs a lot of patience, building a healthy backlink portfolio over time is another factor that makes guest posting one of the most beneficial SEO techniques.

We know that by selecting reputable websites with strong domain authority, we won’t put our SEO ranking at risk of declining.

Great content is a prerequisite for quality links. These might be blog entries, infographics, original insights, or any other kind of information.

Usman Akram used guest writing at Unlayer.com and Linkbuilder.io and saw a 500% spike in organic traffic.

Additionally, this tactic enhanced keyword rankings in the targeted nation, leading to a first-place position for “digital marketing agency” and “web development services” as well as a 227% increase in B2B prospects.


He bases his site pitching on:

  • Topical appropriateness for your website
  • Ratio of incoming to outgoing links.
  • A solid profile of backlinks.
  • The volume of organic search traffic that site gets.
  • The kinds of search terms for which the website gets ranked.

Personalise it

Personalise it

Email spam is annoying for both senders and recipients.

Every encounter needs to have a human component for it to produce quality results.

According to Iris De Geest of Survey Anyplace, “it’s crucial to lighten up your talks with content partners in order to develop a long-term collaboration.


You don’t have to go into great detail about your life or use a tonne of emoticons, but every now and again, crack a joke. When your name appears in their mailbox, people will recall you and form favourable associations.

She can easily develop 8 backlinks every week using this technique, and her domain rating on Ahrefs is steadily increasing.

Manual Outreach

manual outreach

Nothing compares to undertaking an endeavour that is not scalable.

In some cases, it’s the best option.

Samuel Quincy Edwards, Chief Marketing Officer of SEO.co, claims that manual outreach is the only link-building strategy that has enabled him to create thousands of links.

“To research the contacts, their voice, and their interests, we scour Linkedin, Twitter, and other social media channels. We send personally crafted emails introducing ourselves, our client, and how a mention will benefit the publication to the contacts at the publications once we get their email addresses.


The tone of speech could be lighthearted or serious, depending on what we learn throughout the research process. The important thing to keep in mind while Link building for seo is in this situation is that everyone you contact is just a regular person reading your email on the other side of the computer, so make sure to be courteous, to the point, and grateful for their time and concern.”

Triangle Backlink Trading Technique

A three-way link relationship that benefits all parties is the triangle backlink exchange technique.

GrowthMentor’s founder, Foti Panagiotakopoulos, obtained backlinks from 154 do follow referring domains with an average Domain Rating of 65.7 utilizing only this method in about 6 months. “You’ll need to have access to another website that has a DR60+ for this method to succeed,” he says. In essence, it’s a backlink exchange that’s been cranked up by saying, “Hey! If you can link to my other website (the aim), I’ll offer you a backlink on this DR60+ page.

The transaction is non-bidirectional, which makes it more simple to receive a “yes” on an outreach attempt, according to Foti, which makes it unique. Additionally, he adds, “My number one recommendation for constructing links ethically is to just make more friends.”

Make Contact with Journalists

Make contact with journalists

For content marketers, journalists offer distinctive potential for link building. Consider them influencers who can link to you through their relationships.

According to Amit Raj, the CEO of Amit Digital Marketing, “going out to highly specific journalists has been important in gaining huge placements – on sites like Business Insider, Forbes, the Kitchn and others.” We even contacted a blogger who also happened to be a journalist, and as a result of that outreach, we were able to acquire links on the Associated Press and other local US publications.

Join a Mastermind Group

Owner of Partners in Fire Melanie Allen claims that joining a mastermind group has been her most successful link-building tactic to date.

“Yes, I paid to join, and this isn’t a group for creating links. However, it’s a community of other bloggers in my field who are all eager to support one another and share each other’s content. My blog’s growth has really benefited from it.

I’ve increased my domain authority from 27 to 56 since joining the club.”

Make Use of Link-Building Forums

Make use of link-building forums

Link-building communities are online forums where content marketers congregate and share link-building opportunities with one another, such as Facebook, Slack, or LinkedIn groups.

Datis Mohsenipour, the company’s director of marketing, claims that through using these networks, Outback Team Building & Training was able to:

  • Their website’s organic traffic doubled in 6 months
  • 40 percent more unique referring sites overall overall
  • Boost Ahrefs domain authority to 62 from 48
  • Rank among the top 5 for specific queries relating to all newly created blog content.

The similar approach is used by Alladdine Djaidani of Hustler Ethos, who also incorporates guest posting whenever practical.

In three months, his company’s domain rating went up from 0 to 41 as a result of this method. He obtained “102 links for [his] own site and roughly 210 for everyone participating in the process” through these groups.


Skyscraper Strategy

A link-building post would be incomplete without a discussion of the Skyscraper method.

Yes, it appears to work. According to AbdulGaniy Shehu, founder and chief content strategist of Your Content Mart, this strategy increased organic traffic by 36% MoM. Additionally, his Skyscraper page ranks for more than 800 natural keywords, has about 3300 visitors each month, and converts at a 20% rate.


Analyze the Best-Performing Content on SERPs as the First Step.

To have a thorough grasp of the search intent and what the top-ranking pages in the Search Engine Result Sites (SERPs) are currently doing, analyse the SERPs’ top-ranking pages.

The search intent, the type of content people are reading in relation to the keyword, what the currently ranked pages are doing well and where they are falling short, etc., are all determined by this.


Writing a SERP-Based Content Outline, step two

Because it is based on science and study rather than conjecture, create a SERP-based plan.

Of course, a page’s high Google rating for a specific keyword indicates that they are truly doing something well. Find the key headers that appear in all of the results on the SERPs.

This aids various team members in identifying the most crucial components of the completed research throughout the content creation process, including strategic components like URL structure and content-related components like alt text and subheadings.


Produce Special Content with a Special Angle

content marketing sources say there must Not just be duplicate content should be a source of concern. What about repeatedly reciting the same information you find online?

You’re giving audiences something 10 times better and more useful by making the effort to develop content with a unique edge. Try to come up with a distinctive slant for your content that the other pages don’t have.

Some components you might want to add are:

  • Additional useful data
  • Pictures and screen grabs
  • Added pertinent videos
  • Slide for presentation

Fourth step: On-page SEO

On-page SEO is essential. The Skyscraper technique is known as a link-building technique, however in order for it to rank, all the prerequisites must be met.

We suggest:

  • The appropriate header tag
  • Having the main keywords in the proper location
  • Composing a compelling and optimised meta description and title tag


Why Link Development Tactics are Difficult

The ability to establish Buying backlinks for seo and relationships is absolutely necessary for effective link building.

It isn’t very scalable.

You need to develop relationships with people who run high-quality websites with real readers if you want high-quality links. You need to establish relationships with individuals before you can harass them with requests to link to you or post on their page.

Good Luck! 

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