14. What is mobile marketing?

Mobile Marketing refers to the effective use of marketing communication with an objective of engaging prospects and customers on mobile devices like mobile phones and tablets.

Mobile marketing takes various forms like mobile applications, mobile ads, mobile websites, mobile search, SMS/MMS marketing as well as push notifications. This gives the opportunity to reach out to customers while they are on their device all day long when they are searching for solutions to make decisions about their life, shopping, entertainment, connect with people, work or when they are visiting sites / applications for news or others forms of content engagement.

Mobile marketing requires that communication and creatives be short, crisp and succinct to ensure better engagement with the viewers.