We have all lived with television and print media through our whole lives. Both forms provided for great flexibility with advertising—displaying visually rich advertisements in an easily digested context, whether at your breakfast table or on your couch. On the Internet, display advertising has grown to become an important and integral part of digital marketing strategy. From its early beginnings at static ads, to more interactive creative options, the display advertising options are many. Visual creatives with audio, images, animations, etc. are possible on display advertising platforms. Video banners are also finding favour and we expect engagement on these to gain as the internet’s penetration deepens and mobile data speeds move to 5g platforms.
With internet usage on the rise exponentially, audio-visual communication and consumption has seen a dramatic shift on the Internet. Today, many marketers have accepted and adopted videos as part of the display marketing campaigns. It is no longer looked upon as secondary support to an offline campaign. For some business categories, the internet today has replaced the traditional medium. Display campaigns today have become very important especially when the advertisers are seeking better Brand ROI for their marketing spends. The influence of digital media can no longer be ignored and the power of Display Advertising is available to all now.
What makes display advertising more inviting is the sheer number of creative formats to engage the consumer and build recall. Expandables, Interstitials, Transitionals, Superstitials, Drop Downs, Page Tears, Road-blocks, and In- tandems are already being used, and new formats are introduced almost every day. Video and Rich Media are in extensive use already.
The challenge for digital media planners and implementers like us is to think about how audiences use the digital medium to engage with brands, and, thus, ensure better ROI for advertisers. While thinking display advertising and audience relevance, the social aspects of the internet cannot be ignored. Widgets, Applications, Games, etc. have already started to play a large role in capturing online consumers’ attention and in building continuous engagement with potential customers.
While thinking display advertising and audience relevance, the social aspects of the internet cannot be ignored. Widgets, Applications, Games etc have already started to play a large role in capturing online consumers attention and building continuous engagement.
The future will continue to bring more choices for advertisers looking for digital marketing agencies who can offer well-optimised digital media campaigns. We are dedicated to assisting our clients to make the most of the opportunity provided by display advertising. If you are looking for a display advertising campaign solution, click here to send us an enquiry.