Email Marketing and Mobile Marketing Campaigns
Email marketing is all about taking your online product/services, to your potential and existing customers, using email as a mode of communication. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers. At all stages of a marketing plan, email marketing can be an excellent complementary medium if used strategically.
“Mailers”—as emails with the purpose of marketing are called —can appear in inboxes as a proper creative image or even as a web page. If you have data about your customers, such as age, gender, location, we can send targeted and customised mailers to many different demographics.
We can track when every email is opened and also know if the receiver clicked on any links in the email. And if there are multiple links on the email, then we can also track which links in the email the users clicked. It's a great way to discover which products or services your customer base is more interested in.
How about having forms built into the mailers to reduce the effort of the user, in case he/she wants your products and would like you to contact back? Yes, it can be done! All the receiver has to do is fill the form in the mailer and you will get the information on your email at the same moment.
With most people actively using their email and search features within mail boxes, if you have sent your prospects an email of your offerings, they will be able to find you whenever they want. Email marketing is one of the most cost efficient forms of communication today, for businesses to reach prospective and existing customers.
Why email marketing?
One of the great things about email marketing is that it can reach a wide audience in a short period of time. In addition, an email marketing campaign can be designed to include a series of successive emails that build upon one another, true to the tenets of inbound marketing.
Email is plainly a medium for all professionals who are online, and should, thus, be turned into an effective advertising and marketing medium by any online business worth its salt.. It is delivered in an instant, it's cost-effective, and it’s durable. If you look into the reach-to-response ratios, response rates for email marketing can be substantially higher than traditional marketing responses, and at far lower costs
Learn about Mobile Marketing Campaigns or reach the Email Marketing services team, and provide us some basic details and we will get in touch with you soon.