55. What is Google Adsense?

You have heard about Google Adwords which is is the leading advertising platform on the internet that allows an advertiser to target ads (text and images) based on search keyword & website content which can be further targeted by geography. Then there is Google Display Network (GDN) wherein google allows advertisers to place ads (Image / Flash) on websites / portals who are part of the this network. The search ads are very much placed on the search engine which is owned by google but what about the image / flash ads which google places on the websites which it does not own nor control? this is where google adsense comes in. Google Adsense is google network advertising program which allows a website owner (publisher) to accept ads from google which are placed using its adwords console. This when a publisher adds google ad sense ads to his website he earns from the advertisers who use Google Adwords or GDN. In layman terms adding adsense to your website is selling advertisement space on your website but only to one network who in turn will sell ads to advertisers, thus saving your time and money. These Ads are targeted based on the publishers website category and content.

The best part about Google adsense is that it is one of the best and the easiest way for bloggers and webmasters to make money from their blogs or websites. To start with Adsense one needs to register with Google Adsense account & then set up ads for each page on the website. Ads comein various formats and you have the liberty of choosing the ads For these ads to show you need to install an ad code on your website which is generated from the adsense account.

This google adsense is a program for bloggers and website owners to monetise their website by placing ads on their webpages from the google adwords and the google display network. If you need any assistance to start an adsense website or blog feel free to contact our specialists. And in case you have started with adsense then please go ahead and read the Google Adsense rules and regulations for publishers before you begin.