2. What is meant by Pull and Push Marketing on the Internet?

Pull marketing refers to creating, adding and utilizing various forms of content, videos etc which are stored, served and displayed such that the users themselves reach out and grab the information and respond as well. A good example is a blog/video posted on a social networking website and promoted using the community building measures with an invitation for users to comment on the same. Effect of pull marketing can be enhanced by using viral marketing and other promotional concepts.

Push Marketing which is the opposite is all about to activities like sending out EDM's (electronic direct mailers), Newsletters, SMS's Marketing, RSS feeds, Promotions etc. Herein the brand reaches out to the audiences. Push marketing can be used for a very specific and targeted audience.