73. Why is Online Reputation Management important?
The aim of Online reputation management is to build a positive brand image and eliminate or counteract negative content damaging to one’s reputation. This will build customer loyalty, spread a good online word-of-mouth and reinforce brand equity.
“Over 80% of reputation gets damaged due to a mismatch between buzz and reality”- Digimind.
Google algorithms work together to produce what is trending over what may be significant and real. All that shines is not gold and similarly all that’s buzzing is not always real.
How you manage reputation shapes the consumer perception about products and services.
ORM comprises of reviews, comments, blog posts, search results, information on social media, ratings, customer testimonials and any other online methods reflecting the attributes of an individual or a brand.