66. What is Whatsapp business app?

WhatsApp Business, is an app or communication platform for businesses to interact with their customers by providing updates & support using WhatsApp messaging. The customer will be using the regular WhatsApp app, while the business / entrepreneur / manager will use the WhatsApp Business app.

The app was built with the small business owners in mind. Whatsapp business account helps companies better connect with their customers with an official presence on the WhatsApp’s service.

The app introduces the option of Business Settings where you can highlight your business profile by filling out information like a business description, e-mail, address and website.

The business account gets verified, confirmed and then established on the Whatsapp network. The app comes with some smart messaging tools:

  • Quick Replies provide fast answers to customers’ FAQs
  • Greeting Messages introduce customers to the business
  • Away Messages let customers know you’re busy.

Whatsapp Business app allows companies to access messaging statistics, like number of messages read, and they can send and receive messages from the desktop via WhatsApp Web.