37. What is Keyword Density ?
Keyword density is the number of times a keyword or phrase appears on the content of a web page as a percentage of the total number of words.
From an Search Engine Optimization perspective, keyword density is used to understand how relevant is a page for a specified keyword or keyword phrase. Keyword density is one of the search engine ranking factors. Hence usage of keywords on a webpage needs to implemented properly. Using excessive number of keywords or having high keyword density may lead to penalty, resulting in drop in search engine rankings.
To understand this better, let's look at an example - if your Web page has 500 words on it, and you have a keyword phrase on the page 25 times, then the keyword density is 5% of the total no of words.
Importance of keyword density
For a website which is looking at user engagement and repeat usage, the content has to be highly relevant, unique and clearly written. When developing content of any web page, it is important to plan the keywords and then pursue content writing services to ensure relevancy and right keyword density range. Keywords must be used smartly and content must be as relevant as possible to user search queries. This calls for good Keyword research which will ensure continuous flow of quality web traffic to your website. Thus keywords need to be found and incorporated seamlessly into the content. This is typically followed by on-page SEO and off-page SEO / link building services.
Remember, Search engines are seeking high quality content for their search results. If your web pages do not meet the criterion then ranking on search engines will become difficult.