6. SEM or Search Engine Marketing or PPC
SEM or Search Engine Marketing has come a long way since it was first heard of in the nineties. In its true sense Search Engine Marketing combines SEO with Pay Per Click (PPC) marketing, but in recent times its has become a stand-alone marketing tool for most marketers. With the ever increasing number of web pages, marketing a website using search engines is becoming a complex and time consuming task. SEM has largely come to represent PPC marketing and refers to the process of placing paid ads, on search engines with an intention of grabbing the search user's attention, and thereby increasing the possibility of directing them towards your website using well written and contextually placed ads.
Intelligent keyword research is crucial to the success of a campaign, as website owners want to see their investments result into measurable metrics. Google Adwords, the leader in PPC marketing has a complex bid and buy mechanism which has spawned a new breed of SEM professionals. Here is a snap shot of a Google search page showing SEM ads.
We strategise, design and implement custom Search Engine Marketing plans for our clients. For us, SEM is not just about getting clicks, but about grabbing the relevant search user's attention and increasing the possibility of directing them towards your website using relevant and contextually placed ads. We have different models to suit our client's requirements.