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4 Tips To Get Your Conversion Rate Optimization (CRO) in Order

Despite there being variations due to different verticals, planning methodologies & implementation techniques which impact the dynamics of CRO, there remain a few key principles which will always be true.

1) Testing Small – Don’t bother if a test is too small or small. There is no rule which says all tests have to be path-breaking.

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Adwords Remarketing made easy with Analytics Smart Lists feature

Google is at it again and now it’s the turn of remarketers to rejoice. Google analytics has introduced a new feature for all those who find creating and managing remarketing lists an arduous task.  Now you have automatic remarketing list creation functionality in Google analytics called ‘Smart lists’. The objective is to make remarketing more manageable and less overwhelming.

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Google Keyword Planner tool gets some cool enhancements

The adoption of Google Adwords as an effective advertising and marketing platform would not never been easier had it not been for the keyword research tool christened Google’s Keyword Planner. It’s has played an important role in understanding user search behavior

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Social Media Platform Facebook Revamps Ad Structure for Campaigns

The much anticipated Facebook Ad Campaign Ad structure change is here.  Starting March 4^th the global roll out of the new ad structure will begin. All old campaigns will be moved to the new ad structure.

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Small Business Marketing – Facebook Ads or Google Adwords

I am writing this for all those businessmen and entrepreneurs who are struggling with the decisions about which internet marketing medium to choose?

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How to tell Google to stop using your face & name in Ads

With the latest updated terms of service you will have allowed google to show your real name and face alongside ads, under an expanded version of its “shared endorsements” program. This is what it means :

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