Ways Social Media Marketing Drives Digital Connections in 2022 

social media has expanded its capabilities to be used as a marketing channel. Owning to users’ interest in visual aids, social media platforms brought in video-based marketing. Similarly, owing to eCommerce trends, social media brought in social selling.

Read More

YouTube Introduces Audience Targeting Options For CTV Advertisers

Did you know that up until 2021, about 120 million people were watching YouTube on their TV screens? (CNBC) Major credit for this trend goes to the Covid-19 pandemic that limited the usage of resources and brought friends and families together to watch videos and movies from a single source.

Read More

Indispensable Skills You Need As A  Social Media Manager

Social Media Manager's role is one of the most coveted management roles not just because it pays well, but because it's a creative and fun endeavour. A social media manager wears multiple hats and can work as a marketer, strategist, copywriter, designer, analyst, and customer care representative, sometimes, all on the same day. The job is definitely for a person who enjoys a challenge.

Read More

YouTube Update: Insight On Channel Recommendation & Introduces Brand New Features! 

The new features and insights experimented with and introduced by YouTube make the platform a great place to release new and valuable content. In other words, it's a good time to become a YouTube creator.

Read More

4 Epic Hacks To Achieve Maximum Results With Instagram Reels

Instagram reels have become a popular way to create fun, entertaining yet educational videos that can help you genuinely engage with your audience. With Reels, you can record and edit multi-clip 15-second videos with audio, effects, and new creative tools.

Read More

Top Video Marketing Tactics Brands are Investing In, this 2022!

Consumers continue to utilize video as an important component of their interactions with companies, and they expect to see even more video content in the next year. If you're a marketer seeking to develop the finest video marketing plan for your company, you should be aware of the top video marketing tactics brands are investing their time and money in. 

Read More