What is Performance SEO?

Simply put what it says is what it is – results of SEO activities benchmarked on performance parameters agreed between the search marketing agency and the client.

Over the last few years SEO has been gaining acceptance for the sheer long term benefits it brings to business. While this is good news for both the business owners and the medium we have been noticing that most of the clients do not have a clear understanding of SEO. Many a times what they know are tit-bits from their interactions with marketers  while conducting business. Our website has all detailed information on what is SEO and its important elements it is also necessary to know and understand that SEO can be benchmarked to performance parameters like many other digital marketing options.

We offer a performance based SEO service where you will only pay when certain benchmarked parameters are met.  This is ideal for small and mid size organizations whose expectations and requirements from SEO are limited. This save them worries over cost based on man hours or activities for which they are not sure of results.  Thus what performance SEO entails is contracting a Search Marketing professional or Digital Marketing agency for the purpose of search engine optimization based on performance metrics linked to cost.

We believe that the best way to offer any internet marketing service is to ensure that the efforts and the investments deliver the desired results.

So where do you begin?

  • As always we begin with the brief.  Unlike the agency brief this is a short concise document which is like a questionnaire asking for details of your website, recent activities, planned future activities, SEO goals, analytics data etc.
  • On receipt of the brief we review the website/s mentioned and prepare an internal scope of work document.
  • Based on the scope of work and the goals we will prepare a customized proposal with pricing details.
  • The pricing will include the costs and performance metrics and estimated timelines.


Advantages of Search Engine optimization packages based on performance are many, such as :

  • Pay only when your website ranks
  • No-risk SEO marketing
  • Optimum results with increased ROI in less time
  • Be assured of only ‘white-hat’ SEO techniques
  • Search Engine Visibility across multiple search engines
  • Increased inflow of website traffic
  • The returns or performance metrics can be defined in terms of increase in traffic, increase in keyword rankings on search engines like google, yahoo, bing etc.


Our Pay for Performance SEO teams are fully is geared to help you reach your objectives and we ensure ensures that your investments in digital marketing get the required results. While we implement your campaigns we follow all the internal processes including comprehensive Keyword analysis, Website Analysis, Competition Analysis, On-page & Off-Page Optimization strategy etc in essence, you gain access to our SEO expertise and experience while you pay for performance.