Much has been written about Search Engine Optimisation (SEO), Search Engine Marketing (SEM - Adwords on google, yahoo, bing) and there is quite a bit already present about twitter and the different ways brands and organisations are leveraging it as part of their social media marketing strategy.

You may ask yourself, “Is there a difference between a landing page and a web site page?” For all intents and purposes, that’s a blinking-neon-green-sign reading a BIG YES!

So what is Googles +1 button all about? The +1 button launched by google recently is an interesting attempt to increase and understand user preferences. This would be very important data, doubt. Coming back to the +1 button it made to act akin to the Facebook Like or Twitter Tweet me button. There have been mentions that the data would be used to increase search results on SERP’s.

A very Interesting question pertaining to SEM strategy was asked by a client recently. "why is it necessary to bid on our own band name as a keyword in google adwords?" he questioned.

So you have people around you talking search engine optimisation and the benefits of good SEO. And in many cases friends, relatives, peers would have tried to impress upon you how good SEO helped them increase business visibility or someone else.

Latest Tweets

• AOL Founder Warns Zuckerberg: Don’t Get Distracted by Facebook IPO [VIDEO]: http://t.co/rrzgpfrT
• Know more about Latent Semantic Indexing (LSI) ? http://t.co/B7huLQaa
• RT “@ForbesTech: Microsoft-Funded Startup Thinks it Can Stop Piracy http://t.co/WmPkNUh4”