Category Archives: Home

Adwords / PPC Campaigns and Managing Client Expectations

Understanding, strategizing, managing are the natural aspect of all managed Adwords Campaigns. Something that sometimes gets missed and can lead to poor client relationships is the art of setting clients expectations right and managing expectations accordingly. This can make or break a relationship when it come effective PPC campaign management. Continue reading

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Google’s new Adword policy – NO phone numbers in PPC ads & Sitelink extension

If you are already have an adwords account of your own or are managing adwords / ppc campaigns for others you would have noticed Google has officially started notifying Adword customers that ads using phone numbers in adtext & sitelinks extensions will be disapproved starting April. Continue reading

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Simple Easy ways to Measure ROI from Social Media Marketing Campaigns

Every time you meet Digital Professional who knows his domain you would have heard “Social Media is all about building relationships and Sales are a by-product of the engagements resulting from these relationships” Continue reading

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Top SEO Ideas for 2013

The last few years have seen many changes being adopted by google to ensure cleaner and relevant search results. The basis or the foundations remain as I had written some time ago. But what is that is really important for this year? here are some pointers to enhance your search engine optimization plans.. Continue reading

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Getting Your SEO right –Keywords

The path to success on SEO and SEM starts with the key pillar called “Keywords”. A strong foundation is the key for any Internet campaign and getting your keywords right is very important. It’s the foundation that strengthens a search … Continue reading

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Search Engine Optimisation – Optimising Images for SEO

Did you know that these images can help improve search rankings? Yes, Images can be optimized for SEO and should be. Standalone they can generate traffic from image-based search engines too. Continue reading

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6 things you must know about SEO

When it comes to search engine optimisation here are some basic questions that come to mind. For all those who are going to attempt understanding SEO for the first time this link to our SEO Services page will help. Continue reading

Posted in Content, Internet Marketing, SEO | 1 Comment

Social search – Will Facebook Search Change Life For Google?

With social networking dominated by Facebook and Google’s Search Engine supremacy, what will happen with this new and rapidly arising frontier of Social Search? Before going into the core issue let’s understand what is Social Search? Basically social search is … Continue reading

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Are Meta Tags Important? SEO and Meta Tags

Our post on what are Meta tags was written to help you understand the basics. Now let’s try to go a step ahead or maybe a few steps ahead and know more about meta tags. They are tags written within the code of the webpages and thus are not visible to the web page visitors. A simple view source on the browser can show you the meta tags of a page. Do you ever wonder what search engines do with your meta tags? Continue reading

Posted in SEO | Tagged , , , , , | 1 Comment

Google Panda Update & better SEO Success Strategies

If late if you have noticed, Google Search has been focusing on helping people find high-quality websites in its search results pages. The “Panda” algorithm change which hit in early 2011 has seen constant improvements and updates resulting in improved rankings for a large number of high-quality websites. Continue reading

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